Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.

Andrew McGuinness, founding partner of Beattie McGuinness Bungay, has been named as the new chairman of the the Advertising Association.

A survey from the Department of Culture Media and Sport has found that 65% of viewers support a small part of the licence fee being used to subsidise regional news on other channels.

Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.

Digital satellite TV service Freesat has seen sales increase 50% over the summer, hitting 600,000 in total.

Channel 4 has confirmed that chief executive Andy Duncan is to step down before the end of the year.

News Corp chief executive Rupert Murdoch believes US advertising markets are “much better than they were four months ago”.

Online social network Facebook now has 300 million users globally and has become cash flow positive, according to co-founder Mark Zuckerberg.

London’s Magic 105.4 is relaunching its Mystery Voices competition with PayPal as the official sponsor.

Titan Outdoor is launching a network of digital six-sheets at leading shopping centres across the UK.