Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and television, according to a new study.
ARCHIVE ▸ Sam Howroyd
Lee Baker has left Microsoft Advertiser & Publisher Solutions to become director of the Association of Online Publishers with immediate effect.
This year will be the first year that US ad spending online is greater than local and national spot TV, according to new figures from Jack Mayers.
The US digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology, according to a new survey.
MESH Planning has announced the launch of the first independent database of international touch point data.
A new organisation, Digital Radio UK, has been formed to oversee the UK’s switch to digital radio in 2015.
A new study from GroupM predicts that internet advertising will account for about 15% ($64.7 billion) of global measured adspend in 2010, up from an expected 13% this year.
A new CBS Outdoor campaign for Nikon hits London Underground this week, advertising the world’s first camera with a built in projector.
WPP CEO Sir Martin Sorrell expects China and India to be the first countries to show signs of an advertising recovery.
Internet users continue to spend a majority of their time with content sites, according to new research from the Online Publishers Association.