Platforms built for discovery are being recalibrated for transactions. Youth generations demand it, so publishers and brands need to adapt for it, writes the MD EMEA at Vudoo.

The differences between Twitter and Facebook have an enormous implication for data mining for television, says Mediaocean’s Sarah Lawson Johnston. So what does the future have in store?

If you’re looking for the future of ratings sources as media changes, you might want to consider looking past the screen and into the media devices themselves, says Mediaocean’s Sarah Lawson Johnston.