Tom has been MD at Total Media for 4 years. During his time with Total Media he has worked across a variety of roles, from an international media planner and buyer to heading up the agency's insight team. Tom is an extremely curious person and enjoys looking beyond the industry for inspiration and applying what he learns to the agency and it's clients’ business. He is very positive about the future of media, in spite of the record levels of anxiety in the industry, and thinks that agencies have a wonderful opportunity to redefine their roles and contribute more to clients' growth. Tom is also responsible for the creation and propagation of the agency’s behavioural planning proposition. This includes the application of approach to clients and new business, staff training and external PR.