The drop in number of listens was attributed to Apple’s iOS 17 update that changed how podcasts are downloaded on mobiles.
19 Mar 2026 | Ellie Hammonds
Adding audio podcasting to a media campaign is 33% more effective at driving brand consideration than radio alone. While adding podcast video ranks first in driving attention across key visual channels, outperforming TV, BVOD, and SVOD.
Partner content: One compelling case study illustrates this evolution of how can advertisers tap into podcasts’ highly engaged and varied audiences, writes the global head of Acast Creative.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
The global podcast platform recorded 23% organic growth in Q1.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
The Diary of a CEO host Steven Bartlett, along with Georgie Holt and Christiana Brenton, have co-founded Flight Studio.
Is cinema the next natural step for podcasts after social, video and live events?
Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.