The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
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Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.
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Route Research CEO Denise Turner talks to Omar Oakes about how the outdoor media sector has recovered in 2022 after Covid-19 lockdowns in the UK and what the ‘new normal’ looks like as more people regularly work from home.
Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
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