News International has penned a series of commercial agreements with major companies including Samsung and Adidas regarding advertising during the London 2012 Olympics.
Showing 10471-10480 of 54,370
More Industry News articles
Following the announcement that Twitter would no longer be syncing to professional networking website LinkedIn, what are the motives for the microblogging site’s decision, and what potential challenges will LinkedIn now have to face?
Research conducted by Flash Networks has revealed that Euro 2012 stimulated a dramatic increase in live streaming in Europe, as well as a drastic growth in sports websites’ traffic on the day of the tournament final.
New consumer research from Leichtman Research Group, Inc. finds that 87% of US households subscribe to some form of multi-channel video service. The percentage of households that subscribe to a multi-channel video service is similar to the past two years, and up from 80% in 2004.
David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…
Last night’s first episode of Coronation Street (ITV1, 7:30pm) attracted Monday’s largest audience, pulling in a 39% audience share.
The first half of 2012 has seen an increase of 6% in the total number of media and marketing acquisitions, according to Berkery Noyes, the New York-based investment bank.Marketing accounted for 262 transactions from a total of 834, making it the most active sector in the industry: of this number, 47% were digital marketing deals.… Continue reading Media deals on the rise as marketing activity remains strong
Twitter has brought its two-year partnership with professional social network LinkedIn to an end. Users’ tweets will no longer appear on LinkedIn, but those registered with the site will still be able to post updates to Twitter.
Shipments of LCD TVs are now expected to grow at a slower pace in 2012 than 2011, according to the latest Quarterly Global TV Shipment and Forecast Report issued by NPD DisplaySearch.
According to reports in The Telegraph, the Guardian is expected to publish details of a £45 million loss over the financial year to the end of March, along with job reductions, in the next few days.