As part of a series of MediaCom interviews with some of the world’s best and brightest innovators, which can help brands enhance their social media development strategies, Ivan Fernandes, MediaCom global director, social media technology,interviews Rob Norman, Chief Digital Officer, GroupM…
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Just weeks after hitting the creative stratosphere with envelope-pushing The Audience, last night saw Channel 4 outdo themselves once more.
According to Nielsen’s Global AdView Pulse, global advertising spend was up 2.4% to $139 billion in the second quarter of 2012.
The availability of connected televisions is changing the way Americans are streaming videos to their homes. According to market research company NPD Group’s Digital Video Outlook report, the TV has become the primary screen for viewing paid and free video streamed from the internet.Q2 2012 saw consumers that use the TV as their primary screen… Continue reading More Americans are watching home internet video on TVs than PCs
Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…
UPC, Ireland’s largest digital cable television provider, has launched TV Buzz app.
The combined power of the hyper talent show and period dramas result in a very strong end to the weekend for ITV1.
Global advertising will grow 4.6% in 2013, led by developing markets and digital media, according to ZenithOptimedia’s latest advertising forecast.
EastEnders captured Thursday’s biggest audience, netting a 35% audience share. Last night saw the arrival of city boy Danny Pennant, played by The Bill and Footballers’ Wives actor Gary Lucy. And he’s just in time too, as Syed needs a friendly ear.After continually lying to and stealing from his family Syed had pushed himself in… Continue reading TV Overnights: Albert Square’s newest friendship attracts 7m viewers for BBC One
smartclip, the multiscreen video and brand advertising platform, has published research on Connected TV users from its Multiscreen is reality – how Connected TV is changing the television landscape research paper, in association with Research Now.