YouTube has added a ‘skip’ button to selected pre-rolls in a bid to improve user experience and encourage brands to create better adverts.
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Matt Brittin, Google UK managing director, gave delegates some tips on how to make their businesses “bionic” at yesterday’s IAB Engage 09 conference.
Trinity Mirror has reported a 6% ad revenue decline for its national newspaper division during the 17 weeks to October 25.
Yesterday’s IAB Engage 09 conference saw Jeff Levick, AOL President, global advertising and strategy, claim that online’s future lies in brand advertising.
Following the introductory remarks from chief executive Guy Phillipson, yesterday’s IAB Engage 09 kicked-off with “wizard of the web” and author of We Think, Charlie Leadbeater.
ITV1’s new five part series Collision secured the highest ratings during the all-important 9pm to 10pm slot again last night.
Guardian News & Media is to cut more than 100 jobs following a £33 million revenue decline.
Microsoft sites captured nearly 15% of time spent online in September, making it the most engaging global property, followed by Google sites and Yahoo! sites, according to latest comScore data.
Independent News & Media’s bondholders have agreed to take a significant stake in the company as part of its refinancing deal.
Johnston Press has reported a 19.1% year on year advertising revenue decline for the past 10 weeks.
