The Advertising Standards Authority (ASA) has upheld complaints against Channel 4 for using poster advertising which could have encouraged suicide attempts. The poster, promoting a documentary about base jumping, showed the feet and legs of a person standing right on the edge of a tall building. The feet were half off the edge and the… Continue reading ASA Upholds Complaints About Channel Four Suicide Posters
The volatility of TMT stocks was proved again yesterday as the worst performers amongst media shares were new media company Bright Station, which slipped 3½p to 35½p and telecoms company Telewest which dropped 7p to £1.26.In a generally poor day for media shares, the best gains were seen at Granada, which jumped 4p to £1.77… Continue reading Sharewatch
—> The new ABC figures saw major magazine sectors registering declining circulations year on year. Despite this, forecasters predict growth in both ad revenue and market launches. Areas which contribute most to publisher’s circulations are the women’s monthly and weekly markets. However, with both markets declining, they are not expected to be growth areas in… Continue reading Insight Analysis: Star-Studded Future Beckons For The Magazine Market
The new ABC figures saw major magazine sectors registering declining circulations year on year. Despite this, forecasters predict growth in both ad revenue and market launches.Areas which contribute most to publisher’s circulations are the women’s monthly and weekly markets. However, with both markets declining, they are not expected to be growth areas in future. Forecaster… Continue reading Feature: Star-Studded Future Beckons For The Magazine Market
MUTV, the television channel dedicated to Manchester United football team, has signed a carriage deal with Telewest. Under the two-year agreement the channel will be available to those signed up to the Active Digital service from 1 April.In addition a new MUTV site on Telewest’s interactive service will allow digital subscribers to purchase merchandise and… Continue reading Telewest Signs Carriage Deal With MUTV
Rivals.net has announced a marketing partnership with men’s channel Bravo which will include sponsorship of its Argentinean football output. The deal runs for four months until 24 June.Rivals.net will promote the Argentinean Clausura league across its 140 football websites in return for 60-programme sponsorship of the tournament. The alliance between the two groups will also… Continue reading Rivals.net Teams Up With Bravo
Broker ABN Amro has this morning downgraded its earnings estimates for United Business Media (UBM) by 10%, ahead of an expected advertising slow-down in the hi-tech publishing market. UBM was created following United News & Media’s (UNM) disposal of its consumer media assets at the end of last year. Part of this disposal included the… Continue reading UBM Could Be Hit By Hi-Tech Ad Slow-Down, Warns ABN Amro
The new celebrity website from Trinity Mirror is to sponsor Virgin Radio’s entertainment news and listings over the next three months. icShowbiz.com, which forms part of the group’s ic24 network of websites, launched in December last year (see Trinity Mirror Launches Showbusiness Website).The site will feature on the radio station’s Gig Guide, which broadcasts listings… Continue reading icShowbiz Signs Sponsorship Deal With Virgin
Advertising group WPP gained 15p ahead of the release of its final results tomorrow. The company received positive recommendations from brokers yesterday despite continued fears of a slowdown in advertising revenue.Future Network made slight gains despite announcing the twenty magazine titles set for closure in order to stave off further debt at the company (see… Continue reading Sharewatch
