NTL has embarked on a £5m advertising campaign to educate consumers about broadband technology. The cable group, which is aiming for 100,000 UK broadband subscribers by the end of this year, has found that a large proportion of the population is unaware of its benefits.A recent survey conducted by the group found that 69% of… Continue reading NTL Launches Campaign Highlighting Benefits Of Broadband
New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers
The resumption of like for like advertising growth in the TV market is unlikely before the fourth quarter of the year, Carlton Communications chairman Michael Green told the company’s AGM this morning. Green described the UK television advertising market as ‘currently subdued’ in comparison with last year, with ITV’s revenue in the first for months… Continue reading Carlton Says Subdued TV Ad Market Will Show Upturn In Q4
RevenueIndustry estimates of January 2001’s TV revenue figures did not bring much good news for the terrestrial channels, which saw a year on year fall of 6.9% overall. The largest drop was seen at ITV, down 9.8% on January 2000. Channel 4 managed a tiny 0.1% increase, while Channel 5 decreased 4.2%. Only GMTV, which… Continue reading TV Market Round-Up – January 2001
In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital
The Guardian has announced a number of initiatives to boost circulation of its Saturday edition. The Weekend magazine is to be given major investment and two extra supplements will be moved to Saturdays. Under the editorship of Katherine Viner Weekend will become a glossy from 21 April. With an average 60% increase in editorial pages,… Continue reading The Guardian Boosts Its Saturday Offering
EasyEverything and WPP have joined forces to create EasyEverything media sales (ee-ms). The joint venture will be responsible for all online, poster and instore advertising in EasyEverything cafes, allowing global brands to access a young net-savvy audience.EasyEverything has 21 internet cafes open 24 hours a day across Europe and the US. The group owns its… Continue reading WPP Forms Sales House With EasyEverything
New research from Strategy Analytics forecasts that by the end of this year, 40% of UK homes will have interactive digital TV making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts” published recently, 625 million homes worlwide will have access to online services via… Continue reading 40% Of UK TV Homes Will Have Interactive Digital TV By The End Of 2001 Says New Research
BlowUP Media UK have installed what they believe is the largest outdoor site in the country on the A40 Westway road which connects Heathrow with central London. The 1100 square metre site is on Westway’s BDM building, head on to traffic leaving the capital for Heathrow and the West.A 225 square metre site has also… Continue reading BlowUP Installs Giant Poster Site On London’s Westway
The coincidence of a slowdown in the US economy and the fall-out from the dotcom marketing boom that occurred at this time last year is forcing media groups to tighten their belts and warn investors of slackening revenues. Advertisers are being cautiously prudent with their budgets in fear that economic conditions in the States might… Continue reading Monthly Ad Revenue Update: Climate To Remain Chilly For Advertising In Coming Months
