More Group and Universal McCann have commmissioned a 6 month study into the effectiveness of outdoor advertising. The project, called Illumination is to examine the relationship between poster advertising awareness and sales and also the effectiveness of posters when combined with other media in campaigns.The research will look at 6, 48 and 96 sheet sites,… Continue reading More Group And Universal McCann Team Up For Poster Effectiveness Research
Paul Chantler (pictured right) is to join The Wireless Group as group programme director with responsibility for TalkSport and its 16 local stations. Paul is currently group programme director at the Essex Radio Group, part of DMG until its takeover by GWR earlier this week (see GWR Acquires DMG Radio Group). In 1997 he was… Continue reading Appointments Brief
Annual cinema advertising revenues for 1999 were £123m for 1999, representing a year on year growth of 23%. The latest figures from the Advertising Association show that for the first time the £100m annual revenue barrier has been broken.In the last decade, cinema advertising has recorded the largest growth of all the UK advertising media,… Continue reading Cinema Advertising Shows A Decade Of Growth
Note: The set of figures published by the ITC for the last quarter (see The number of people taking up cable services is continuing to increase. According to the latest Independent Television Commission (ITC) figures, 26.4% of homes passed and marketed now choose to take cable television, while 36.5% take any service, both figures representing… Continue reading Cable Television Continues To Enjoy Steady Growth
Television advertising revenues at United News and Media rose by 13% during the first half of this year. The media group, which owns ITV franchises including Anglia and HTV, said that growth for the year to the end of May was better than expected and predicted overall trading for the current year to be well… Continue reading United Reports Increased Revenue As It Awaits Regulatory Outcome
The BBC bounced back from yesterday’s defeat in the bidding war for Premier League highlights when it secured the live rights to the FA Cup and England internationals. The right to broadcast the matches will be shared with BSkyB in a deal worth £440m.The agreement was announced by the FA last night as the BBC… Continue reading BBC And Sky Secure Live Rights To FA Cup
ITV and digital terrestrial broadcaster ONdigital have secured the exclusive rights to broadcast the Nationwide Cup and the Worthington Cup. In a deal worth £315m the two will televise the games from the tournaments for three years starting next season.This is ITV’s second major football rights deal this week, having snatched the Premier League highlights… Continue reading ITV And ONdigital Secure Football League Rights
BSkyB’s victory in the Premier League football auction (see BSkyB, NTL And ITV Win Bidding War For Premier League Games) meant a good stock market performance for the second day running. Share prices ended up 79p at £13.04.Pearson, which bought up Talkback Productions, producers of Da Ali G Show, yesterday (see Pearson Acquires TalkBack In… Continue reading Sharewatch
BSkyB, NTL and ITV emerged as the winners in the battle for Premier League broadcasting rights when the outcome of the bidding war was announced last night. The BBC lost the right to televise highlights of the games to its commercial rival ITV, in a move which will effectively bring an end to Match of… Continue reading BSkyB, NTL And ITV Win Bidding War For Premier League Games
Football may remain a game of two halves, but its broadcasting rights are set to be divided into a lot more parts. Yesterday’s bidding, which saw the BBC lose yet another element of its ailing sports schedule and the Premier League significantly increase its income from rights revenue will end in a complicated set of… Continue reading How The Premier League Will Cash-In On Kick-Offs
