Vogue has launched a supplement for older women. Real Dressing will be a 68-page insert in the May issue of the magazine and aimed at women who want a more “pragmatic approach” to fashion, health and beauty. This week saw the launch of DVD Monthly, the first title from Predator Publishing. Aimed at 18-40 year… Continue reading New Launches Brief
Attic Futura’s Sugar magazine has signed an agreement with retailers Debenhams PLC to create fashion outlets with the Sugar brand within high street stores. Sugar is aimed at the 12-17 year-old girls market and despite losses, topped the ABCs for the teen market last year with a circulation of around 430,000.Under the new agreement “Sugar… Continue reading Top Selling Teenage Magazine Teams Up With High Street Store
Capital Radio’s white knight bid for Border Television (see Capital Radio Wins Battle For Border) caused Border shares to jump 35p to £13.17½. However fears that Capital may have overpaid with its £146m offer meant that its shares fell £1.47½ to £13.22½.BSkyB was up during the day when the market decided that Vivendi of France… Continue reading Sharewatch
The latest advertising for Cartoon Network’s new series includes posters that talk to people waiting for buses. Posters advertising Angela Anaconda in bus shelters around the country have hidden movement sensors in them. Whenever someone joins the queue for a bus, these trigger one of five soundbites or a song from the series.The speaking posters… Continue reading Cartoon Network To Bring Bus Shelters To Life
The UK’s red-top tabloids have had a hard time of it over the last decade as the sector as a whole has stumbled into a seemingly relentless decline in both readers and sales. At the same time, mid-market papers Daily Mail and Mail On Sunday have shown a consistent growth in sales and reader-base at… Continue reading Feature: Tabloids Shed Readers As Tastes Shift
Capital Radio has won the bidding battle for control of Border Television. The commercial radio group, which owns 15 radio stations across England, bought the company for £146 million.Capital joined the bidding war earlier this week after Border had rejected a hostile takeover bid from Scottish Radio Holdings (see Capital Radio Prepares Border TV Bid).… Continue reading Capital Radio Wins Battle For Border
Andy McDuff, managing director of IPC Music and Sport, is to leave the company in July. During his time in the role he launched brands including Loaded, Muzik, Uncut and Later, and developed the NME and UpLoaded websites. Scott Ferguson has left Scottish TV to join NTL. He will head the production unit and commission… Continue reading Appointments Brief
Two Way TV today announced partnerships which will lead to interactive versions of popular Pearson quiz shows being produced for digital television. Family Fortunes, 100%, Strike it Lucky and Whittle will be available to digital cable viewers on Challenge TV while Fifteen to One will be available in interactive form to digital cable viewers of… Continue reading Two Way TV To Launch Interactive Versions Of Popular Quiz Shows
Classic FM has launched a marketing campaign for its breakfast music programming and CD label which will see it teamed with a breakfast cereal. In addition to airtime advertising, a partnership with breakfast cereal producers Nestlé will see around 300,000 of one million Shredded Wheat Fruitful packs carry a free CD called Breakfast Choice on… Continue reading Classic FM Promotes Music With Cereal
Continuing disaffection with TMT shares caused more selling of technology media and telecom issues yesterday. BSkyB dropped for the second day running, by 105p to £14.93.As news came yesterday of Scottish Radio Holding’s final offer for Border Television (see Scottish Radio Raises Bid As Border Shares Rise), Scottish Radio shares fell 25p to £15.37˝, while… Continue reading Sharewatch
