Britain’s affluent and influential have been put under the marketers’ spotlight in a new collaborative market research survey called VIPer – Very Important People exclusive research (see VIPer Research Targets ABs). The VIPer study represents the beginning of the first in-depth look at the attitudes, lifestyles and media habits of those at the top end… Continue reading VIPer Research To Offer Advertisers Insight Into Rich And Influential
BSkyB has bought a 9.9% stake in Manchester City Football Club in a deal which is understood to be worth around £12 million.The deal, announced today, also includes BSkyB paying £2 million for global rights to become exclusive media partners of the first division team. The satellite broadcaster will have a representative on the board… Continue reading BSkyB Buys Into Manchester City
The BBC has unveiled the results of its review into the future of BBC1 which reinforce its committment to landmark programming across every genre. The findings define the channel’s distinctiveness as a showcase for that which is lacking in commercial broadcasting.The review was led by Alan Yentob and was undertaken in response to concerns raised… Continue reading BBC1 Review Sets It Apart From Commercial Competitors
A takeover of Chris Evans’ Ginger Media Group by Clear Channel Communications is understood to be imminent today. Ginger, which owns Virgin Radio, has been at the centre of bid rumours since it announced its intention to either float on the Stock Exchange or build the business via a partnership with another media company (see… Continue reading Clear Channel/Ginger Media Deal Understood To Be Imminent
Amra, the regional newspaper sales house, has launched the first cross-publisher steering group to set down standards for the regional press industry. The initiative is the first of its kind and aims to break down the barriers, as cited by national advertisers, in using the regional press.The group will meet every two months to agree… Continue reading Amra Sets Up Regional Press Industry Board
Shares in Trinity Mirror dropped 12p to 569p. It was revealed yesterday that three of the group’s Birmingham newspapers were being investigated for irregularities in their circulation claims (see ABC Suspends Birmingham Titles).Information group Reuters jumped almost 7% to 604˝p, amid rumours of a US deal.Shares in pay-TV group BSkyB tumbled further after yesterday’s news… Continue reading Sharewatch
The poster advertising campaign for Bravo’s broadcast of the US comedy programme The Howard Stern Show has caused a flood of complaints from around the country and led the Advertising Standards Authority (ASA) to ask for the ads to be removed.The posters, created by Mother, quote from US ‘shock-jock’ disc jockey Howard Stern’s radio programme,… Continue reading ASA Censures Bravo’s Howard Stern Show Posters
The Audit Bureau of Circulations (ABC) has begun an investigation into “apparent irregularities” in the circulation claims of three Trinity Mirror titles. The Birmingham Evening Mail, the Birmingham Post and the Sunday Mercury have been suspended from the audit reports until the inquiry is complete.The Trinity Mirror group, which merged in September (see Trinity-Mirror Deal… Continue reading ABC Suspends Birmingham Titles
Regional sales group Amra has been appointed to represent the Glaswegian, the largest free weekly newspaper in Scotland and the second biggest in the UK after the Manchester Evening News’ Metro. The Express Newspaper group is to join forces with Radio 1 in a marketing campaign targeting students. Students who access the Radio 1 Essential… Continue reading Newsline Brief
Sky One is launching an interactive television show called Skyrocket. The variety and interview programme, to be broadcast on Saturday evenings, will ask viewers to contribute to its content via its website, www.skyrocket.co.uk.From November 20 the 13-part series will broadcast for 25 minutes between episodes of The Simpsons, Futurama and Family Guy. Interactive strands will… Continue reading Sky Launches Interactive Show
