Associated Newspapers is enticing newsagents to convert readers of the Sunday Express to the Mail on Sunday by offering cash incentives for each reader that makes the switch. A direct mail campaign has been launched by the group targeting those who have papers delivered to their homes.The newspaper group is reacting to comments made recently… Continue reading Associated Offers Newsagents Cash To Convert Readers
The advertising sector was boosted by the news that Leo Burnett and MacManus are to merge (see Leo Burnett And MacManus Form Global Advertising Giant). Shares in Saatchi and Saatchi jumped 23p to 268p and Cordiant climbed 15˝p to 194p.Pay-TV group BSkyB saw a fall in its share prices yesterday as Rupert Murdoch said the… Continue reading Sharewatch
Global advertising companies Leo Group and MacManus have today confirmed that they are to merge their operations, forming a giant, global advertising network. Provisionally called BDM, the merged group will command annual revenues of over $1.7 billion (£1.0 billion). As part of the deal, Asia’s largest advertising agency, Dentsu, will take around a 20% holding… Continue reading Leo Burnett And MacManus Form Global Advertising Giant
An advert for Dulux in which a woman snips a piece of material from a man’s anorak hood has lead to copycat actions by members of the public. The Independent Television Commission (ITC) received 158 complaints about the series of ads, some from victims who claim to have been “snipped” as a result of their… Continue reading “Snipping” Incidents Sparked By Ad
Yesterday evening’s Media Research Group (MRG) Evening Meeting tackled the issues of measuring audience data in the digital age. The first big step for BARB is to set up a system to measure digital television audiences. Beyond this, however, there are issues of TV and PC convergence, pay-per-view (PPV) and on-demand programming, as well as… Continue reading MRG Evening Meeting – Measuring Digital
The Electronic Telegraph has relaunched its student website – juiced.co.uk – to offer a ‘cleaner, crisper and more sophisticated site’. Juiced was originally launched two years ago as the online spin-off from the Daily Telegraph‘s student supplement, Juice.The new site offers an augmented selection of news, film, music, sport, fashion, travel and careers. The news… Continue reading Electronic Telegraph Relaunches Juiced Student Site
Channel Four has announced two new sponsorship deals, both negotiated by Drum PHD. Zoe Ball’s new music and entertainment show is to be sponsored by Wella, and a new combined gardening and cookery series will be sponsored by Seeds of Change.Right About Now begins broadcasting in an early evening slot from November 9. Presented by… Continue reading C4 Gains New Sponsorship Deals
Capital Radio surged 54p (5.3%) to close at 1,065p yesterday. The Group was boosted by the posting of strong figures from rival radio group, GWR yesterday (see GWR Announces Interim Profits Ahead Of Digital Launch). GWR also benefitted, closing up 16p at 462˝p yesterday.Telewest’s shares were lifted 11žp on the back of rumours that a… Continue reading Sharewatch
ITV took 31.2% of television viewing in the year to 30 September 1999, whilst BBC1’s share came in at 28.6%, according to figures just released by the Independent Television Commission (ITC). Channel 4’s share came in at 9.9%, just behind BBC2 with 10.9%. Channel 5 broke the five percent barrier with a 5.2% share of… Continue reading ITV Takes Majority Viewing Share In Last Year
The Daily Telegraph is to suspend the publication of its sectional research until the National Readership Survey (NRS) has reached a decision regarding its own supplement study. The Telegraph Group issued a statement today stating that it would put on hold the publication of its research “to enable the positive discussions on NRS to continue… Continue reading Telegraph To Suspend Sections Research
