The latest NRS figures released yesterday reveal that amongst the daily broadsheets the Times and FT were the only titles to register increased readerships. 12-month figures show that the Times‘s readership has gone up by over 12% year on year to 1.878 million while the FT‘s has grown by 8.35% to 765,000. The Independent however… Continue reading Newspaper NRS Figures – October
GWR Group plc has today announced results for the twelve months to September 30th 1996. Pre tax profits rose by 54.9% to £8.2 million (compared to £5.3 million last year). Turnover increased by 63.2% to £52.2 million in 1996, which compares to £32.0 million for 1995.The good performance can be attributed to the £17.1 million… Continue reading GWR Full Year Profits
MTV Networks is believed to be finalising plans for a new music channel to be broadcast across Europe. A spokeswoman told Newsline that it would probably be based on MTV’s US channel, M2, which shows back-to-back videos and does not carry ads.The new service, which would join MTV and VH-1 in Europe, would most likely… Continue reading MTV Planning New Channel
CIA Medianetwork has declined to comment on press rumours that it has offered Laser a sum of around £1.8 million to settle the dispute over its sales agreements. Around £1m would be for money owed from 1995 and £800,000 for the amount expected to be outstanding for the year.CIA did say however that early next… Continue reading CIA Expects To Settle Laser Row Next Week
The FA Premier League, in conjunction with Sir Norman Chester Centre for Football Research at Leicester University, has published the largest ever survey of football fans in the UK. The report – FA Premier League Fan Survey 1995/96 – is the third in the series of Premier League fan surveys. It reveals insights into the… Continue reading Premier League Survey
At the Marketing Society dinner earlier this week, Pearson Television’s chairman and chief executive Greg Dyke outlined some of the proposed aspirations for new terrestrial station Channel 5. In his speech Mr Dyke told the audience that the channel had secured its first on air advertiser, Chanel No 5, and also said that it was… Continue reading Dyke Speech Attacks ITV
Cinema admissions in October averaged 2.3 million a week which is a 14.2% year on year decrease, while total admissions for the month fell from 11.919m to 10.222m.The Nutty Professor topped the box office, taking £9.7m, but this year’s back-up films were unable to cope with continuing strong performances in the same month last year… Continue reading October Admissions Drop
www.cosmomag.comCosmopolitan magazine has launched a Website on the Internet. Featuring supermodel Cindy Crawford on the main index, the layout of the site is very appealing with bright colours and crisp stylised lettering.The main sections of the site are: Agony Advice Bachelor of the Month Your Weekly Astrology Cosmo Quiz Beauty Giveaway This Week’s Tips Cosmo… Continue reading Website Of The Week – Cosmopolitan
According to a Datamonitor report, advertising spend in most drinks markets will decline as a proportion of marketing spend between now and the year 2000, while below-the-line activities such as PR and sponsorship are set to increase their share.The report states that the importance of PR and sponsorship will increase as marketers continue to move… Continue reading Drinks Ad Spend Will Decline According To Report
Economic consultancy London Economics and the Bozell agency group are launching a joint venture called Marketing Development Audits (MDA) which will attempt to measure the effectiveness of advertising and other types of marketing.Econometric techniques, which will be able to leave out factors such as sales promotions, will be used to assess campaigns in terms of… Continue reading Ad Effectiveness Venture To Launch
