At this morning’s “Feast of Magazines” seminar held by IPC Magazines, Iris Burton, editor-in-chief of IPC’s Women’s Weeklies group, said she thought the market was always ready for new titles.Her comments came as part of a series of talks on IPC’s magazines which focused on both editorial and advertising matters. She went on to point… Continue reading IPC Weeklies Ready For Further Projects
The IPA Society are holding an Advertising Effectiveness Awards at the IPA on Monday November 18th. The awards have been set up to demonstrate the contribution advertising makes to business success.There will be discussions about client spending, whether clients are getting better ads and are they buying them. Speakers include Hamish Pringle the Chairman of… Continue reading IPA Effectiveness Awards Evening
Liberty Broadcasting’s Rocket FM, one of the twenty five bidders for the new Greater London FM licence, has revealed the schedule it hopes will make it successful.Rocket says it is dedicated to “rock music, rock fans and rock culture”, broadcasting 24 hours a day with 80% of each airtime hour devoted to music. 10% of… Continue reading London Licence Bidder Reveals Schedule
Research by Alliance & Leicester’s credit card division shows that consumers of all ages and retailers alike have high expectations of Christmas 1996.It reveals for example that today’s pensioners are likely to embrace new technology: while PCs and an Internet connection are definitely not on the Christmas list, satellite TV, microwave ovens and mobile/cordless ‘phones… Continue reading Alliance & Leicester Carry Out Christmas Survey
Marketing magazine’s annual survey to find the most irritating advertisements on television, has voted Head & Shoulders the most annoying. The advert, which features a woman throwing away a hat she wore to hide her dandruff, had over half of the 500 people interviewed in the survey in a lather.The Visa Delta ‘Kerching’ advert, starring… Continue reading Head & Shoulders Advert Irritates Viewers Most
Channel 5 has announced that it has entered into a partnership with British Telecom to retune homes in Northern Ireland. BT will act as Channel 5’s agent to retune videos and other equipment attached to televisions in homes covered by the Black Mountain transmitter.Up to 350,000 households covered by the Black Mountain transmitter will receive… Continue reading BT And Channel 5 In Retuning Deal
Ray Hall, currently director of marketing and communications at VFD, has been appointed general manager of the ABC, joining the new chairman Geoffrey Copeman.Richard Foan, deputy chief executive of the ABC, has also been asked to set up a new electronic media auditing company with a view to running it when it is fully funded… Continue reading Ray Hall To Run ABC
News Corporation, Rupert Murdoch’s global media business, has reported flat profits for the first quarter to the end of September. Pre-tax profits came in at A$285m compared with A$284m for the same period last year. Operating revenue was A$3.15bn, slightly higher than last year’s A$3.13bn.The News International arm of the company reported that its newspapers… Continue reading News Corp Profits Virtually Unchanged
According to initial forecasts the Tyson-Holyfield boxing match, shown in the early hour of Sunday morning, attracted an estimated 420,000 pay-per-view customers. The figures are being seen as proof that there is a future for pay-per-view in the UK as there had been criticism that viewers would be unwilling to pay twice for top sporting… Continue reading Tyson-Holyfield Overnights
IDG Publishing has relaunched its Appletalk magazine in a bid to create a wider appeal for the title. It will now be called PowerPC Dealer. A spokesman at the company told Newsline that overall the magazine would change very little, though editorial would be expanded to have a wider focus and pagination would be increased.IDG:… Continue reading New Identity For Appletalk
