According to a survey into TV Viewing carried out by Carat Research, Channel 4’s Garden Club is enjoyed more by its viewers than The Good Sex Guide. 40% of the Garden Club audience rated it as very enjoyable compared with only 14% for The Good Sex Guide.The survey covered 60 TV programmes during the last… Continue reading Tv Viewing Survey – Gardening Enjoyed More Than Sex
The latest round of newspaper ABCs, for November, show almost a universal decrease in monthly sales, with only the Express and the Financial Times improving circulation on October’s figure. The Today seems to have ended its impressive run, losing 6.65% on last month’s figure. The effects of the price war seem to have bottomed out,… Continue reading Newspaper Circulations Down
LTA is claiming that Dillons Bookstores have taken the largest ever escalator panel campaign on the underground, over 3000 panels.The christmas advertising follows a similar campaign in the summer on the underground by Dillons to meet the student autumn rush; “We have found Underground advertising to be highly effective and already have plans for next… Continue reading LTA Claims Biggest Ever Escalator Campaign
Jeremy Isaacs, founding chief executive of Channel 4 has launched a campaign to overturn its funding formula. Other backers of the campaign, which launched in a letter to the Times, include Lord Young, chairman of Cable and Wireless, who as trade and industry secretary in 1990 was responsible for the 1990 Broadcasting Act which set… Continue reading Support For C4 Funding Campaign
Newspaper Publishing is looking to its shareholders to raise £35m to cover trading losses, bank debt and other write-offs. There are to be meetings this week between the two principal shareholders – MGN and Ireland’s Independent Newspapers, to discuss the fund-raising.
Channel 4 today launched its Winter schedule. Some of the highlights include; Hearts and Minds, a four part drama about inner-city idealism under threat, by Jimmy McGovern (creator of ITV’s Cracker) which the channel hopes will be this years GBH.New documentary series include; Secret Lives,a look behind the image of some of the 20th Century’s… Continue reading Channel 4 Winter Schedule Launch
The specialist interest football magazine sector is doing well; all titles reported increases in circulation in the latest round of ABCs. This success is reflected in the number of launches. A further new title, The Game, will launch on January 12, 1995.A monthly title, published by the Absolute Magazine Company, it will have a cover… Continue reading The Game – New Football Launch
Legal and General are withdrawing from the sponsorship of ITV’s local weather coverage after three and a half years, claiming viewers now recognized the sponsorship rather than the service the sponsor provided.
Green Flag, the parent company of the National Breakdown roadside rescue service has signed a three and a half year deal with the Football Association to sponsor England’s football team. The package is believed to be worth more than £1m, and will cover all games up to and including the World Cup finals in France… Continue reading Green Flag Sponsor England Football Team
Following the recent announcement that BSkyB and BT are offering discount telephone services to satellite television subscribers, an article in today’s FT claims that further links between the two organisations are likely.BSkyB has been planning a move into digital television; the aim is to use a telephone link to allow viewers to order films of… Continue reading BSKYB To Increase Links With BT
