According to the British Film Institute, the British public is spending more money than ever before to watch feature films in the cinema, at home on video or pay-television.More than £1.8bn was spent at the box office or on watching films at home last year compared with £435m in 1983, according to the Institute’s Film… Continue reading Public Spending More On Films
Michael Schrage of the LA Times, speaking at the TV Summit 94 began his view of the future of mass communications by saying that the “information superhighway” was a misleading metaphor. The new technology is not about information, but relationships. The area we need to be concentrating on is linking networks together; this will make… Continue reading The Future Of Mass Communications
The ITC has issued its response to the Government’s White Paper on “The Future of the BBC”, in which it proposes the franchising of commercial activities to a private-sector operator.The ITC supports the BBC’s aim of exploiting its assets, such as secondary programme rights; however, the ITC points out that the BBC has no capital… Continue reading ITC Response To BBC White Paper
The ITV Network Centre has developed a computer system which will predict the most effective programming schedule in terms both of size and demographics of audience, David Brennan announced at the TV Summit in Brighton last week.The Evaluator, as the system is called, will be used to plan real schedules from the beginning of next… Continue reading ITV Scheduling Goes On Line
The Radio Authority has today re-awarded the licences held by The Pulse (FM) and Great Yorkshire Gold (AM) in West Yorkshire; the new 8-year contract period will run from January 1996.John Josephs, managing director of the Metro Radio Group, which owns the two licences, said that the decision by the Radio Authority is regarded as… Continue reading Pulse FM And Great Yorkshire Gold Re-Awarded Licences
Rodale Press, American sports publisher, is to launch a bi-monthly magazine in the UK called Men’s Health. A bi-monthly title, launching on 18th January, it is a lifestyle magazine, focussing on active pursuits, nutrition, male grooming, fashion and fitness.Men’s Health will have a cover price of £1.95. It will be a glossy, perfect bound title,… Continue reading New Men’s Health Title
Stephen Dorrell, National Heritage Secretary warned the BBC last night that it would have to maintain a large share of the audience to guarantee continuation of the licence fee. He said, “If the audience narrows, the case for a universal licence fee will be weakened.” The government is committed to licence fee funding until 2001.… Continue reading BBC Must Keep Share
According to the latest Irish listenership figures, the JNLR/MRBI November Interim report which was released this week, 50% of all listeners heard a local independent radio station “yesterday”, over the period April to September 1994.Although the interim report does not indicate market share, Michael O’Keeffe, Chief Executive of the Independent Radio and Television Commission said… Continue reading Half Of Irish Listeners Choose Local Radio
Speaking yesterday at the TV Summit, Eugene Connell of Nynex and the Cable Communications Association predicted that by the end of the year there will be 1 million cable subscribers. By 1995 there will be 6.5 million homes passed; this figure will be 14 million by the year 2000. Subscribers should have reached 6.6 million… Continue reading Cable Subscribers To Exceed 6m By 2000
Durex is to sponsor Dial MTV, a phone-in video chart show run on MTV Networks Europe, supported by an advertising campaign in the spring of next year. During the course of the year-long sponsorship, Durex will get 179 million exposures to the 16-34 year-old target market and an estimated 14.7 million exposures to 16-34 year-olds… Continue reading Durex In MTV Sponsorship Deal
