AIRC has told the Office of Fair Trading’s enquiry into the Consumer Credit Act 1974 that the regulations introduced in 1990 have affected radio unfairly as compared to other media.Compulsory warnings have to be spoken at the end of all radio ads for credit, probably halving Independent Radio’s income from this kind of advertising in… Continue reading AIRC Says Credit Rules Should Change
Nielsen has today released results of its review of the leading grocery brands in Europe.The largest selling brand is Coca Cola, whose sales exceed the combined values of the number two and three brands; Ariel and Pampers.While some brands featured are strong in particular countries, most are truly pan-European. Research shows that any European shopping… Continue reading TOP EUROPEAN BRANDS
John Birt, speaking at the enquiry into the future of the BBC by the national heritage select committee, forecast that the BBC will retain its 30% share of the television audience into the next decade. Despite fierce competition from digital and satellite channels, and the introduction of interactive services, such as videos on demand, Birt… Continue reading BBC Will Retain Audience Share
TeleCommunications Inc is about to gain control of Flextech. This will mean that Flextech will have control over Bravo, and its stake in the Children’s Channel will increase from 50.1% to 75%. Flextech has a 39% stake in The Family Channel and will gain TCI’s 24% stake in UK Gold and 35% of UK Living.Speculation… Continue reading TCI Increases Satellite Hold In UK
Last week the Media Week Consumer Press Awards were held, with O & M Media winning Agency of the Year. The chairman of the panel, Ken New, said that the recession appeared to have taken its toll on creativity in press planning, and called for a greater level of innovation.Winners were:* MAGAZINE OF THE YEAR… Continue reading MEDIA WEEK CONSUMER PRESS AWARDS
GMTV’s audience has reached a new high this week. GMTV confirmed to MediaTel this morning that figures for viewers who tuned in at some point on Tuesday’s programme reached 7.1 million for the first time.GMTV is seeking up to £3.5 million next year from Channel 4’s rebate to the ITV network. GMTV believes that because… Continue reading GMTV Increases Audience
The European Federation of Magazine Publishers Associations and the Periodical Publishers Association have called for urgent meetings with the European Commission and the UK Government following recent revisions to the text of the EC distance selling directive.The latest version of the directive bans the practice of payment before delivery. This would effectively mean an end… Continue reading EC Proposals Will Damage Ad Sales
The ITC’s latest cable statistics show another 55,000 telephone lines installed by cable operators in the last three months.Jon Davey, the ITC’s director of cable and satellite, commented, “The figures are a good illustration of the growth of the telecommunications business which more than anything is fuelling the rapid expansion of the cable industry.”ITC 071… Continue reading Growth In Cable Telephony
The ITC’s latest cable statistics show another 55,000 telephone lines installed by cable operators in the last three months.Jon Davey, the ITC’s director of cable and satellite, commented, “The figures are a good illustration of the growth of the telecommunications business which more than anything is fuelling the rapid expansion of the cable industry.”ITC 071… Continue reading Growth In Cable Telephony
Last week the Media Week Consumer Press Awards were held, with O & M Media winning Agency of the Year. The chairman of the panel, Ken New, said that the recession appeared to have taken its toll on creativity in press planning, and called for a greater level of innovation.Winners were:* MAGAZINE OF THE YEAR… Continue reading MEDIA WEEK CONSUMER PRESS AWARDS
