Yet more additional supplements are being planned by the nationals. News International is to add both a daily tabloid section and a Saturday listings guide to The Times.Details for the daily tabloid are still being decided but it will mean the Times will carry three sections every day. The Saturday section will be a full… Continue reading Latest National Newspaper Additions
Yet more additional supplements are being planned by the nationals. News International is to add both a daily tabloid section and a Saturday listings guide to The Times.Details for the daily tabloid are still being decided but it will mean the Times will carry three sections every day. The Saturday section will be a full… Continue reading Latest National Newspaper Additions
Sky Sites, who are launching Airport TV early next year have released the results of research into the airport advertising medium.Awareness of sites was surveyed among 2,480 passengers at Heathrow and Gatwick, by Nielsen Consumer Research. Prompted recall awareness was tested across a range of sites.It was shown that ads designed specifically for the airport… Continue reading Airport Ads Awareness Research
Yorkshire-Tyne Tees Television has abandoned its support for a change in ITV ownership rules, and is now calling for the moratorium on takeovers to be extended to 1996. In its submission to the Select Committee on National Heritage on the 1990 Broadcasting Act, the group calls for the extension, with a review in 3 years… Continue reading Y-TTV Alters Stance On ITV Ownership
US and UK satellite broadcasters are joining forces to produce a draft directive they wish the EEC to adopt, which would outlaw satellite piracy throughout the Community. Currently manufacture of unauthorised decoders is only illegal in the UK and France.The decoders which pose a severe threat to BSkyB, who introduced their subscription based Sky Multi-Channels… Continue reading BSkyB Suffer At The Hands Of Pirates
Lopex has folded Alliance London into Laing Henry. The deal will create a £35m agency headed by Jennifer Laing, the Laing Henry chairman. There is no money involved in the deal; Laing Henry takes over Alliance Advertising (London) and in return, Lopex gets a minority shareholding in Laing Henry, with an option to review the… Continue reading Alliance London Folds Into Laing Henry
Lopex has folded Alliance London into Laing Henry. The deal will create a £35m agency headed by Jennifer Laing, the Laing Henry chairman. There is no money involved in the deal; Laing Henry takes over Alliance Advertising (London) and in return, Lopex gets a minority shareholding in Laing Henry, with an option to review the… Continue reading Alliance London Folds Into Laing Henry
US and UK satellite broadcasters are joining forces to produce a draft directive they wish the EEC to adopt, which would outlaw satellite piracy throughout the Community. Currently manufacture of unauthorised decoders is only illegal in the UK and France.The decoders which pose a severe threat to BSkyB, who introduced their subscription based Sky Multi-Channels… Continue reading BSkyB Suffer At The Hands Of Pirates
Several quality national newspapers have joined up with agencies and independents to commission a research project into readership data.The Telegraph, Guardian, Observer, Independent and News International have funded research from Millward Brown. It analyses the readership of Saturday papers compared with weekday papers, looks at how different the readers are and how the title is… Continue reading Newspapers Fund More Readership Data
Official BARB ratings for the first two weeks of the new schedule show Scottish TV’s audience share increasing from 33% to 47%, almost entirely at the expense of Channel 4, whose audience dropped on average from 13% to 8%.In Scotland, Channel 4 had been taking a significant proportion of young viewers in the early evening.… Continue reading Scottish TV Dominates C4
