Today’s seminar on the new BARB contract updated users on the findings of the parallel run and the expected state of play on 5 August.Bob Hulks, who chaired the meeting, began by describing the session as “a midwife’s pre-birth statement on the state of the baby”.Hulks set out the objectives of the parallel run, pointing… Continue reading New BARB Contract – Update Presentation
First National Radio, the consortium which won the INR1 licence, is to begin a five week campaign to raise the £16m needed to launch the station.The group has estimated advertising revenue for the first year will be £5.5m, and that it will not make a profit until the third year.
The latest BARB bulletin announces that from the week ending 23rd June 1991 the basis for estimating Astra universes has been changed.Using the first tranche of the 1991 Establishment Survey (instead of the National Readership Survey) for estimating penetration of satellite reception equipment, means that all BARB universe estimates will be from the same single… Continue reading BARB Bulletin: Astra Panel Universes
The Radio Authority yesterday awarded the INR1 licence to First National Radio (FNR) – Showtime Radio.Three applications were received by the Radio Authority for the licence. The two unsuccessful bids came from Classic FM and UKFM (Newsline 23/5).The first of the two Independent National Radio FM licences was awarded under the terms of the 1990… Continue reading INR1 Licence Awarded
HDM Horner Collis & Kirvan has identified sixteen homogenous groups or ‘sociostyles’ amongst European consumers, to aid in the targeting of pan-European campaigns.HDM believes that: “It is ‘common’ attitudes, not necessarily common back- grounds, that will bind Europe together.”In an effort to build a true Eurobrand, HDM recognises the need for awareness of European consumers.… Continue reading European Consumers
IPC Chief Executive, John Mellon, claims that What’s on TV is now selling around 1.1m copies a week, way above TV Quick which is selling around 700,000.
The ITC has received 2,227 written comments on the 40 TV franchise applications over the past six weeks.Although the ITC is not yet issuing any details of comments received, a number are known to have come from the ITV companies themselves, who have taken the opportunity to analyse their rivals’ bids.Granada TV submitted a weighty… Continue reading ITC Franchise Comments
Last night’s timely MRG meeting on JICNARS co-incided with the awarding of the new contract and the announcement of JICNARS’ reorganisation.Fortunately, JICNARS’ Roger Beeson was on hand to clarify yesterday’s announcement.Beeson pointed out that the five year contract (instead of three years) was to allow the research company to cover the cost of the expensive… Continue reading MRG Meeting – JICNARS
Advertising’s share of communications budgets has fallen 9% in real terms during the current recession, according to a new survey from Rhino Communications.Below-the-line specialists have not been hit so cruelly, with design, print and direct marketing in particular increasing their shares of the comms budget by 5% each.Of the disciplines perceived to be most critical… Continue reading UK Survey Of Communications Spend
