HDM Horner Collis & Kirvan has identified sixteen homogenous groups or ‘sociostyles’ amongst European consumers, to aid in the targeting of pan-European campaigns.HDM believes that: “It is ‘common’ attitudes, not necessarily common back- grounds, that will bind Europe together.”In an effort to build a true Eurobrand, HDM recognises the need for awareness of European consumers.… Continue reading European Consumers
IPC Chief Executive, John Mellon, claims that What’s on TV is now selling around 1.1m copies a week, way above TV Quick which is selling around 700,000.
The ITC has received 2,227 written comments on the 40 TV franchise applications over the past six weeks.Although the ITC is not yet issuing any details of comments received, a number are known to have come from the ITV companies themselves, who have taken the opportunity to analyse their rivals’ bids.Granada TV submitted a weighty… Continue reading ITC Franchise Comments
Last night’s timely MRG meeting on JICNARS co-incided with the awarding of the new contract and the announcement of JICNARS’ reorganisation.Fortunately, JICNARS’ Roger Beeson was on hand to clarify yesterday’s announcement.Beeson pointed out that the five year contract (instead of three years) was to allow the research company to cover the cost of the expensive… Continue reading MRG Meeting – JICNARS
Advertising’s share of communications budgets has fallen 9% in real terms during the current recession, according to a new survey from Rhino Communications.Below-the-line specialists have not been hit so cruelly, with design, print and direct marketing in particular increasing their shares of the comms budget by 5% each.Of the disciplines perceived to be most critical… Continue reading UK Survey Of Communications Spend
Independent Television Publications has increased the cover price of What’s On TV to 25p. This will be the permanent cover price and coincides with TV Times returning to 50p.
This week the TV Times has reverted to its 50p cover price, following a three- week promotion at 25p.
Tv CostsRevenue for May came in 12.3% down on 1990 at £129,065,392, reflecting the current depression in the TV market and a lack of confidence in the economy. Year-on-year falls have been recorded for the last seven months.The fall in revenue was greater than anticipated, and the overall picture remains gloomy, with bigger drops expected… Continue reading Tv Round-Up – May
Quality Dailies and Sundays: The downward slide in circulation continues for the quality dailies, with the latest May ABC figures showing decreases against the previous month and against May 1990. Year on year the Guardian has lost 1.4%, the Times 7.9% and the Independent 8.1%. Figures for the FT and Daily Telegraph have been delayed… Continue reading National Press Round-Up For May
Display advertising in Western Europe has increased at a rate of 11.4% between 1980 and 1990, but Carat International forecasts that this rate of increase will decline to 7.5% this year and 9.5% next year (2.7% and 5.4% respectively in real terms).The predictions come in Carat’s new Media Forecast, covering Western Europe, which will be… Continue reading Carat’s Media Forecast
