Zenith has issued its 1990 Advertising Expenditure Forecasts, examining the industry through to 1993. The full report is available from Zenith Media Worldwide, 071 224 8500, at a cost of £130. Global advertising expenditure for the five major media is estimated to be $202bn in 1990 (up 6.8% from 1989, or 1.6% in real terms).… Continue reading Advertising Expenditure Forecasts-1990
A report called ‘The Personality of the British Newspaper Reader’ has been produced by Saville and Holdsworth, a firm of occupational psychologists, and the British Market Research Bureau. The survey, of over 2,500 people,found that Independent and Guardian readers have many similarities, one being that they both view their ideas as radical and innovative. While… Continue reading British Newspaper Readers Report
L’Edition Marketing (081-770 1100) is to launch a new title Wedding Belles on January 11. The A4 glossy magazine will be published monthly, on a regional basis to begin with but will eventually go national and appear bi-monthly. Wedding Belles will contain a mix of national and regional editorial and is aimed at young couples… Continue reading Wedding Belles Launch
Paling Ellis KPR, the healthcare agency, has appointed its first media director – Sue Wrigley.
More money is to be put into Saatchi’s regional agency network with a plan approved by chief executive Robert Louis Dreyfus. The regional agencies will be called the Hall Harrison Cowley Group from January and the group managing director Nick Bacon claims the extra investment will be in staff.
Media director at BMP DDB Needham, Nigel Sharrocks, has been appointed executive media director of the Grey Group and deputy managing director of Grey Advertising from the new year. BMP have appointed Paul Taylor and Derek Morris as joint media directors in the wake of Sharrocks’departure; the former is TV buying director and the latter… Continue reading Sharrocks To Grey
Real Life Publishing (071-482 4596) is to launch a new health and fitness magazine next February called New View. The monthly title will be targeted at ABC1 18-34 year olds and will also cover beauty and fashion. New View will have a pagination of between 116 and 135, a cover price of £1.95 and an… Continue reading Real Life To Launch New View
Early estimates indicate that several Sunday papers gained sales this week following the closure of the Sunday Correspondent. The Mail on Sunday appears to have benefited most with an increase of 26,000, the Independent on Sunday gained 15,000, the Sunday Express 6,000 and the Observer 2,000. The Times and Telegraph remained unaffected. Loredana Roberts, former… Continue reading Papers Gain From Correspondent Closure
The RAC British Touring Car Championship will be sponsored by Esso for another three years.
Mike Richardson, former Guinness media co-ordinator,has set up his own company called The Poacher Turned Gamekeeper. It will check that clients are getting the best deals from their existing advertising and ultimately seek out the most competitive buying point for its collective clients.
