The Media Partnership has set up Media Partnership Research which is already operational in France, and plans to create a network of media research companies across Europe. The French set up has ex-Eurocom man Jean-Louis Laborie as President and Managing Director. The agencies involved in France are BDDP, CLM/BBDO, DDB, RSCG/ Liberte Media, JWT, O&M,… Continue reading Media Partnership Research
The Broadcasting Bill’s amendment on impartiality was criticised by Lord Whitelaw yesterday as being “profoundly disturbing and very upsetting”. Speaking at a lobby meeting held by senior broadcasters last night he added his voice to those of other Tory peers, and broadcast industry representatives. Protest has been so strong it is thought that the Home… Continue reading Whitelaw Upset By Broadcast Bias Clause
Paul Bainsfair, managing director of Saatchi’s main London agency, resigned yesterday and leaves tomorrow. There is speculation that he may start an agency with ex-creative director of Gold Greenlees Trott, Dave Trott. Saatchis appointed Pete Watkins and David Kershaw to replace Paul Bainsford – they are currently two of the six chief operating officers at… Continue reading Saatchi MD Resigns/ US Sell Off
Mirror Group Newspapers has re-shuffled its ad sales department. Deputy managing director Roger Eastoe has taken on responsibility for marketing, publicity and promotion. Mark Pritchett, deputy group advertising director, has been promoted to group advertisement director.
The first re-vamped issue of the Clothes Show Magazine (071-490 1444) went on sale today (NewsLine 16/7). Redwood Publishing’s title, a spin-off from the TV series, was originally launched two years ago with a circula- tion of 130,000. Its relaunch coincides with the new TV series and has a 300,000 print-run with hopes of a… Continue reading Clothes Show Magazine Relaunch
Newspaper advertisement manager at the Observer, Sue Griffiths, is to become the first advertisement controller of publications taking on responsibility for the Money Observer, Seahorse, Jazz FM and 20/20.
A new quarterly computer title ‘PC Engineering’ is to be launched by Reed Business Publishing (081-661 3500) on October 31. The 36-page A4 size free magazine will be aimed at engineers who use PCs in the workplace. PC Engineering will have a controlled circulation taken from Reed’s existing titles Electronics World & Wireless World and… Continue reading PC Engineering Launch
Liquidators Grant Thornton were called in to media independent Media Marketing Limited on Monday. MML had billings of £14m and blame the withdrawal of ITVA credit rights for their demise; they could not book any TV ads which made up 70% of their business. The ITVA had apparently asked for guarantees from MML’s parent company… Continue reading Media Marketing In Receivership
Publisher of UK Press Gazette and Magazine Week, Bouverie Publishing (071-583 6463), has been bought by Canadian based Maclean Hunter (081-975 9759). Magazine Week will now become a section within UK Press Gazette, which itself becomes part of the British Rate and Data Group (BRAD). Managing Director of Maclean Hunter Gerald Brigg said that the… Continue reading UK Press Gazette & MW Takeover
The ABC is to introduce the new ABC business and professional press profile certificate next year, replacing the Media Data Form. (Newsline 23/2)
