The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.
17 Dec 2024 | Paul Edwards, Karl Weaver and Chad Wollen
The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
18 Jul 2024 | Jack Benjamin
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
A potential lack of transparency and uncertain trust among consumers require careful media strategies.
What can politicians learn from influencers about how to reach younger audiences in a big election year?
Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.
Advertiser trade body ISBA has partnered with the Influencer Marketing Trade Body (IMTB) to promote the Influencer Marketing Code of Conduct for wider adoption.
Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.
Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.
In brief: the feature will no longer be available beginning 16 March.
In the emerging community economy, brands can serve as the reason and the means through which people connect.