If you’re lucky enough to have a ticket (we’re sold out), here’s four sessions you won’t want to miss at MAD//Picnic next week.

Advertisers and agencies are seeking to fill a “gap in the market” that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.

News UK, publisher of the Times and the Sun, has revealed how by better leveraging its data, it is transforming its business to become a “strategic partner” for its advertising clients.

Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions

Mediatel is delighted to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.

The shortlist for both the UK and international categories – which will both celebrate a Grand Prix winner during a prestigious ceremony on 8 May – are as follows…

Mediatel’s Future of Brands conference – which ran in London for the second time earlier this month – launched in Sydney yesterday in association with Ebiquity, with over 100 leading brands amongst the 250 delegates.

Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.

Sponsor content: JICMAIL attended the Future of Brands to talk about how the new currency can support customer outcomes through the use of econometrics. Tara Pickles explains.

A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.