Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a ‘safe’ environment.
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Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
According to new research from Viacom, there is a new phenomenon called ‘Tabletomics’ – the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.
Chelsea’s victory over Barcelona at Stamford Bridge was the most watched show last night, attracting an audience share of 29%.
ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots.
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q1 for a third successive quarter in response to new product launches, expectations of better economic conditions and higher rates of return on investment.
Raymond Snoddy says it may be economically impossible to sustain daily publication of small regional papers but the jolt from daily to weekly is an abrupt one and it is a gap that may not be adequately met by online…
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
Starcom MediaVest Group’s Steve Smith on Tesco’s latest financial results…