Over two days, Twitch and Amazon Ads unveiled a wave of product announcements, shared new advertising effectiveness data and opened their doors to brands.

Welcome to The Brief, The Media Leader’s round-up of media news.

The media industry must stop looking the other way as social media sucks the life out of women and girls; the time for action is long overdue.

The launch of Barb Ads Hub is just the start of a journey to evolve TV campaign planning and optimisation in line with industry practices. Barb’s head of campaign audiences explains.  

From hackers to human error, the possibility that something goes wrong with your client’s media spend is the stuff of nightmares. The CEO of adnomaly recounts what happened to him. 

Year-to-date box office surpassed half a billion during the month (£505.3m) and is now running 11% ahead of the equivalent period in 2025 and 33% ahead of 2024.

We asked experts from the OOH industry what were their favourite OOH campaigns throughout history and why they resonated.

Thinkbox’s chief strategy officer sits down with host Jack Benjamin to discuss how brands are advertising through macroeconomic adversity, and how they should reconsider how to best make a cultural impact through their advertising.

Yesterday was the first full day of the World Out of Home Organization’s Annual Congress, where the speakers touched on themes of creativity, trust, and collaboration.

Even though digital out-of-home is running on live logic, most investment strategies just haven’t caught up. This is where the opportunity lies, Perion’s CEO writes.