AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.
A new sustainability pillar has also been added to the framework.
With ESG remaining a key focus, our industry has the opportunity — and responsibility — to support advertisers to influence consumer behaviour, corporate priorities and societal norms.
For an industry rooted in its understanding of people, seeing DEI as expendable is deeply problematic. It has never been more vital for leaders to continue to invest in progress.
The ASA and CAP are revising guidance on the LHF ad ban to reconsider whether brand advertising could fall within the scope of restrictions outlined by the law. Autumn planning is likely to be impacted.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers.
ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.
Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.
Longhurst has run his own consultancy advising media owners and brands on content strategy.
Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.