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How Apple made simplicity the standard in OOH

How Apple made simplicity the standard in OOH

03 Apr 2026 | Saj Nazir

As Apple celebrates its 50th anniversary, its creative is a reminder that the future of out-of-home isn’t about doing more, it’s about doing less, better.

Why smart advertisers start their World Cup 2026 campaigns now
Why smart advertisers start their World Cup 2026 campaigns now
03 Apr 2026 | Nick Stevens
TV has a Google-shaped problem
TV has a Google-shaped problem
03 Apr 2026 | Paul Evans
Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…
Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…
02 Apr 2026 | Jack Benjamin
Media Mind 2026 kicks off with victory for The Guardian in Group E
Media Mind 2026 kicks off with victory for The Guardian in Group E
02 Apr 2026 | Simon Redican
The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round
The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round
02 Apr 2026 | The Media Leader Staff

How much OOH reach in conurbations is people who don’t live there?

02 Apr 2026 | Ruth Chalisey

People travel far from their home base as part of their daily routine. Ruth Chalisey looks at the latest Route journey data with advertising opportunities in mind.

Why talent needs mentors, not machines

02 Apr 2026 | Lisa Morgan

We’ve all worked with someone who is ready to take the next step but hasn’t yet had the support to give them a leg up. AI isn’t the solution. Adland still needs mentors and coaches, says Lisa Morgan. 

Packing a punch: How spending smart beats spending big

02 Apr 2026 | Jamie Hewitt

The chair of the Alliance of Media Independents’ Effectiveness and Planning group unpacks the themes and talking points from the association’s debut event.

Eggcelent ads – Who won the Easter social media attention battle

01 Apr 2026 | Lumen Research

Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.

WPP Media partners with Google on AI planning tools for YouTube

01 Apr 2026 | Jack Benjamin

YouTube 5K (referred to by WPP’s media buying arm as YT5K) aims to make channel curation and creative versioning for YouTube more efficient.

The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more

01 Apr 2026 | The Media Leader Staff

Welcome to the Brief, The Media Leader’s round-up of media news.

The turning of the tide against social media

01 Apr 2026 | Raymond Snoddy

Worldwide, momentum is growing against the traditional defence of tech billionaires that they provide neutral platforms, and that it is the responsibility of parents to police their children’s online habits.

They fought the law and the law won: A great week for advertising

01 Apr 2026 | Nick Manning

The news from California and New Mexico confirms that the way forward is regulation. The ad industry has always opposed more curbs, but now there is no argument against them, writes Nick Manning.

It’s time to renew the vows: How to mend the fractured client/agency relationship

01 Apr 2026 | Brett Banker

Great relationships don’t manage risk. They manage trust. And trust is built on three things: ambition, decisiveness, and kindness, writes the co-founder of X&O. 

Ozone launches AI research and development centre

01 Apr 2026 | Jack Benjamin

Ozone Labs will operate as a “sandbox” alongside Ozone’s core business, serving as an area for its partners to experiment, build product prototypes, and try new business models.

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