Carat’s latest global advertising expenditure forecast predicts robust global growth in 2013 at +5.8% – a year with tougher comparators and a lack of major events – with all major markets back in growth.
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Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers…
Raymond Snoddy: Leveson is already having a chilling effect on popular journalism – as seen in the blandness of the Sunday edition of The Sun and most Sunday tabloids following the demise of the News of the World…
NPD DisplaySearch quarterly Global TV Shipment and Forecast Report showed that Samsung was the revenue market share leader in both LCD and plasma TV sets.
In 2011 worldwide TV shipments fell for the first time since NPD DisplaySearch began tracking global TV shipments in 2004, slipping 0.3% to 247.7m units.
Telegraph Media Group is set to charge for its iPhone and Android apps, unless users are Telegraph print subscribers (£7 per week) or iPad subscribers (£9.99 per month).
Tuesday night’s prime-time viewing kicked-off with Emmerdale at 7pm, attracting ITV1’s biggest audience of the night with 6.9 million viewers.
Jim Marshall says Ofcom’s ‘Project Apple’ investigation is misplaced and irrelevant – unless of course they can demonstrate that BSkyB has not behaved in a ‘fit or proper’ way, which they won’t be able to…
The UK ‘paid for’ product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
According to ZenithOptimedia’s latest UK forecast report, “the uncertainty that plagued the end of 2011 has continued into the start of 2012.