Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
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News International slips into the red, as The Sun’s profitability is offset by bad news from The Times.
YouView faces technical difficulties which may delay its launch by up to six months, according to reports. The highly-anticipated VoD venture – backed by the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva – might not make its debut until the end of the year, if not, 2012.
ITV1’s Dancing on Ice dominated the Sunday night ratings for a second week running, pulling in a high of almost nine million peak viewers.
Marketing budgets fell in the fourth quarter of 2010 as confidence for the 2011 outlook dropped, according to the latest IPA / BDO Bellwether Report.
YouTube mobile traffic tripled during 2010 to 200 million views a day.
Circulation figures were down across the board once again in December. The daily newspaper market posted a 6.7% decline on last year’s pre-Christmas figures.
ITV1’s new three-part mini thriller series Kidnap and Ransom started on a high of 6.1 million viewers last night.
In the second Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, says retailers with a smart mobile strategy will gain a competitive advantage over those who sit back and watch new tools and new players re-engineer retailing.
In our first trend update of 2011, the Future Foundation explores the move towards increasing consumer power – a powerful trend and one that is being redefined and rejuvenated as we look to the coming decade.