As of this week, you can finally pre-order Logitech’s new Google TV device, which means no matter what channel you are watching, you can search for other TV programmes, find web-based content and find related videos on YouTube via Google’s intelligent overlay.
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Social networking has surpassed TV viewing as the biggest waste of people’s time, according to Advertising Week.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the issue of patents; the reinvention of SMS; and the promise of combining TV and interactivity…
Channel 4 is expected to sell more than £1 billion of airtime next year, according to the broadcaster’s chief executive David Abraham.
GfK MRI is set to change its magazine survey to include digital consumption on all platforms, including the web, digital editions received via email, smartphone apps, e-readers and tablets.
James Myring, director of media and internet research at BDRC Continental, comments on the ever-growing world of piracy: “We know piracy is big when even the porn industry is worried about it”…
News Corporation is planning to launch its digital news platform before Christmas, said to be called ‘Project Alesia’ internally.
Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)…
The Apprentice made a banging comeback to BBC One last night, pulling in more than 6.6 million peak viewers during the all-important 9pm to 10pm slot.
In response to Raymond Snoddy’s latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: “Perhaps I’ve just had a bad pint, but local TV economics still give me a headache”…