Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.
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Following news that a freeze has been placed on government advertising and marketing spend, the Central Office of Information (COI) has released its annual report and accounts for 2009/10.
BBC One’s Who Do You Think You Are? has secured the peak slot of 9pm to 10pm for the second week running, with 5.4 million viewers and a 22.2% share.
Total ad revenues for the Daily Mail & General Trust (DMGT) have increased by 13% year-on-year, in the three months to June.
There’s been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition – Invite Media.
The National Readership Survey (NRS), which provides estimates of printed newspaper and magazine readerships, has appointed research specialist RSMB and UKOM/Nielsen to conduct a trial fusion of online audience data.
The BBC has decided to continue with their free news and sports mobile applications for Blackberry and Android phones.
Andy Marrs, head of audience insight at IPC Media, explains that ‘it’s clear that for today’s ‘Self Conscious Shopper’ brands need to work harder; being ‘known’ alone is no longer enough.’…
According to new forecasts by eMarketer, US online video viewers will represent 77% of internet users by 2014.
Financial Times owner Pearson has reported a 79% increase in operating profits for the first half of the year.