Sky News has seen a significant decline in viewing figures since the end of the war in Iraq, according to the latest wave of research from GfK.The second set of results from the National Broadcast Media Survey show that Sky News saw its weekly reach fall by 5% points between 10 March and 25 May,… Continue reading GfK Research Reveals Drop In Viewing For Sky News
Chris Evans has lost his multimillion pound claim for damages against SMG’s Virgin Radio, after the station sacked him from his breakfast show in June 2001 (see Virgin Terminates Evans’ Contract).The high-profile TV and radio presenter claimed he was unfairly dismissed and proceeded to sue SMG for the loss of share options worth £8.6 million.… Continue reading SMG Triumphs Over Evans In High Court Battle
Total terrestrial TV revenue held firm during May, with a modest 0.4% year on year increase to almost £234 million. The outlook was positive for the majority of broadcasters and the only negative movement was experienced by ITV, which is facing the full scrutiny of the Competition Commission over the proposed Carlton/Granada merger (see Competition… Continue reading TV Market Round-Up – May 2003
US radio revenues were flat during May, after returning to a slight growth during April, according to the latest figures from the US Radio Advertising Bureau. A consistent recovery is now expected in the third quarter.Also On MediaTel Insight Today…Magazine Publishers Secure Print And Web Ad DealsAlmost two thirds of consumer magazine publishers have managed… Continue reading MediaTel Insight: US Radio Revenue Flat In May, Q3 Growth Predicted
WPP was seen under pressure yesterday, down 2.48%, as its bid to take-over troubled advertising group, Cordiant, appeared increasingly tenuous. Investment firm, Active Value, is seeking to block the bid and it is understood that the group has increased its stake in Cordiant to 24.5%, just 0.5% short of the amount it would need to… Continue reading Sharewatch: WPP Falls As Cordiant Rebels Gain Ground
It’s no secret that the national newspaper industry is in gradual decline, with the rapid rise of the internet and other new media channels causing overall circulation and readership to drop significantly over the last ten years. The latest figures from the Advertising Association also added to the malaise of the sector, by revealing that… Continue reading Feature: News For The Digital Generation
One in five digital households in the UK takes free-to-air services, according to the latest figures from the Independent Television Commission (ITC).Over the last six months, the uptake of free-to-air (FTA) digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV (DTV) market, according to the… Continue reading ITC Cable Statistics 1Q 2003
The European Commission’s plans to outlaw sex discrimination in advertising and the media have been condemned by British advertisers.The Institute Of Practitioners in Advertising has described the proposal, which could put an end to advertising that fails to “respect human dignity” and outlaw television programmes that stereotype men and women, as “baffling”.It plans work alongside… Continue reading Plans To Ban Sexist Advertising Are Condemned
Dennis Publishing’s flagship men’s lifestyle title Maxim has launched its first ever above-the-line marketing campaign in an attempt to increase circulation.The two-week campaign, which begins later this month, will incorporate a range of outdoor advertising as well as ambient, radio and viral email activity.The attention-grabbing creatives will feature a series of embarrassing scenarios that young… Continue reading Maxim Aims To Boost Circulation With Above-The-Line Push
The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares.Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding to… Continue reading Active Value Takes 25% Of Cordiant Shares
