The ITC has upheld 318 complaints against a controversial national television ad campaign for Take A Break magazine.The ad depicted a driver of a meals-on-wheels van reading the magazine while parked outside a block of flats. A voice-over said “whatever you’re doing it can wait – while you Take a Break“. As the driver continued… Continue reading ITC Upholds Complaints Against H Bauer’s Take A Break
Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million.Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only Bates… Continue reading Market Downturn Takes Toll On Cordiant
Associated Newspapers, publisher of the Daily Mail and the Evening Standard, is believed to be drawing up plans to launch a tabloid competitor to Richard Desmond’s Daily Star.It is thought that the move is an attempt to hit back at Desmond’s plans to launch a free-sheet London Newspaper, The Evening Mail, to compete against Associated’s… Continue reading Associated To Rival Desmond’s Star With Tabloid Launch
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.Also On MediaTel Insight Today…Online Shopping Converts Splash Out For Christmas Over 4.4 million UK adults bought products over the internet during… Continue reading MediaTel Insight: BBC Commercialism May Have Peaked
Over 4.4 million UK adults bought products over the internet during Christmas 2002, spending a total of â‚Ź753 million (£503 million), according to a new study by Continental Research. Preliminary findings from the Winter 2003 Internet Report show that the number of people shopping online over the festive season has increased by almost three million… Continue reading Online Shopping Converts Splash Out For Christmas
In an overview of the worldwide market, sixteen companies have been named as the main drivers of digital media and entertainment. In-Stat/MDR set out to produce a report that identifies those organisations at the vanguard of digital broadcasting development. Twelve corporations were classified as Media Mega Companies including AOL Time Warner which despite its recent… Continue reading In-Stat/MDR Reveals ‘Media Megas’ And ‘Influencers’
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006. According to a new report from analysts at Lehman Brothers, a failure by the BBC to move away from the alleged… Continue reading BBC’s Commercialism May Have Peaked, Says Lehman Brothers
The US advertising market is currently performing much better than Europe’s, where Germany – already weak – has started to deteriorate further. These are some of the findings of Merrill Lynch, which hosted an advertising dinner earlier this week. The broker says that the greater confidence of Q4 2002, which came from advertisers and consumer… Continue reading European Advertising Conditions Weakening, Finds Merrill Lynch
America Online, the world’s leading ISP faces an uncertain future as US consumers switch to high-speed internet services. That is according to a new study from Strategy Analytics. The report entitled Can AOL Bridge Its Broadband Gap claims that the troubled internet service provider will haemorrhage hundreds of millions in revenue even if it manages… Continue reading AOL Faces Up To Growing Broadband Threat
The South Korean mobile operator KTF is to start broadcasting television channels direct to 3G mobiles, according to a report by Europemedia. Viewers will have access to nine channels, including a music channel and a news channel. The service will start in March and be available at a cost of approximately £13 per hour.
