The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Feature: Radio Stations Look To Older Listeners To Expand Reach
The turbulent effects on TMT stocks of Intel’s profit warning on Friday (see Sharewatch) appeared to have subsided somewhat yesterday, with many media shares remaining steady.An increase in share price was recorded at Telewest, which rose 7p during the day to end at £1.44. Cable & Wireless also did well, ending up 47p at £9.67,… Continue reading Sharewatch
The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Insight Analysis: Radio Stations Look To Older Listeners To Expand Reach
IPC is living up to the ‘brands not magazines’ pledge made during its revamp earlier this year (see Bailey Says Brands Not Mags For IPC’s Future) by announcing a deal with Flextech and Rapido to produce NME TV.Nick Ryle, IPC’s head of TV development said, “For IPC Media, moving this influential and highly-regarded brand onto… Continue reading Flextech Deal Will Mean November Debut For NME TV
Channel 4’s hit show of the summer Big Brother is thought to have a lot to thank the internet for. The ability of eleven ordinary people locked in a house to draw some of the largest audiences the channel has ever seen (see Big Brother Finale Gives C4 Largest Ever Friday Night Audience) was greatly… Continue reading Big Brother Website Makes It Into August Top Ten
The latest figures from ACNielsen MMS’ CIA Medialab shows that while traditional advertising companies continue to feature strongly in the list of top advertisers, telecoms companies, which have been enjoying a boom recently, are increasing the momentum of growth.Only two of the top ten advertising spenders in the first six months of this year had… Continue reading Telecoms Companies Behind Adspend Growth
Friday was a bad day for media stocks, with share values falling for the majority of companies. One of the worst casualties was Emap, which fell 50p to £9.50 by close of trading, making it one of the poorest media performers of the week, down 12% compared to the previous Friday. SMG also had a… Continue reading Sharewatch
Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses.Increased leisure time and a love of communication are helping to push retired people… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware
The Incorporated Society of British Advertisers (ISBA) has given a cautious welcome to the agreement reached by the ITC and ITV which will see the limited return of ITN’s News at Ten (see News At Ten To Return To ITV). Unsuprisingly, the society welcomed the prospect of increased peaktime advertising and scheduling flexibility, but “continues… Continue reading ISBA Gives Limited Welcome To ITN News At Ten’s Return
Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses. Increased leisure time and a love of communication are helping to push retired… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware
