Pearl & Dean, the cinema advertising company which has a 34% share in the UK market, has launched a website aimed at attracting advertising customers. www.pearlanddean.com opens with the soundtrack famously associated with the company name before revealing a site offering information on all aspects of cinema advertising.Advertisers can access admission trends, audience profiles and… Continue reading Pearl & Dean Launch Website
Clear Channel Radio Sales (CCRS) are to open a Manchester office to take responsibility for all national agency business including Jazz FM 100.4. The office is part of the independent sales house’s strategy for increasing sales.Jay Conroy, managing director said “Manchester is important geographically and commercially and so this new venture is a key part… Continue reading Clear Channel Radio Sales To Open Manchester Office
As Excite launches the latest unmetered internet service into the UK market, analyst Lars Godell of Forrester Research has predicted the death of flat-rate internet usage within two years. In an article for Forrester’s UK arm Fletcher Research, Godell says that while the competing offers of unmetered access from the likes of AltaVista and Telewest… Continue reading Research Claims Subscription-free Internet Is Unsustainable
The Independent Television Commission’s (ITC) actions so far regarding falling ITV news audience figures (see ITV Must Address News Audience Decline, Says ITC) have raised concern from the Institute of Practitioners in Advertising (IPA) that the Commission is taking a “nannying” approach. The ITC has confirmed that ITV is currently preparing a proposal of measures… Continue reading “Nannying” ITC Awaits ITV Proposal To Raise News Audiences
David Campbell has resigned from his position as chief executive of Ginger Media Group. Following Scottish Media Group’s £225m takeover of Ginger in January (see Ginger Acquisition Strengthens SMG’s Presence), Campbell was given responsibility for the day to day running of the combined operation and was expected to play a large part in its future.A… Continue reading Ginger Chief Executive Quits
The relaunched women’s title Nova will hit the newsstands on 4 May this year, accompanied by a £2.5m marketing campaign. IPC announced it was reviving the popular title from the 60s and 70s last year (see IPC To Resurrect ’60s Style Bible Nova), with Debbie Bee as editor. Bee has just announced her editorial team… Continue reading Nova Set For 4 May Relaunch
GWR Group has signed up Proctor & Gamble as the first client to the The Club – a new promotional environment which runs across The Mix sales brand and takes in all of GWR’s 18 FM stations. P&G is to promote its Always Multipack product from 29 April to 6 May on The Club’s networked… Continue reading GWR Sells First Network Ad Package
WPP yesterday confirmed it was in talks with US advertising company Young and Rubicam (see WPP Confirms Discussions With Y&R), however shares in the company fell during the day’s trading, ending down 48p at £9.73.With no further details of the possible Yahoo/Emap takeover emerging (see Speculation Continues Over Possible Yahoo!/EMAP Deal), the rise in Emap… Continue reading Sharewatch
As Excite launches the latest unmetered internet service into the UK market (see Excite Joins Unmetered Net Access Market), analyst Lars Godell of Forrester Research has predicted the death of flat-rate internet usage within two years. In an article for Forrester’s UK arm Fletcher Research, Godell says that while the competing offers of unmetered access… Continue reading Research Claims Subscription-free Internet Is Unsustainable
Parkhill Publishing has lost two of its key staff. Editor Deidre Vine, who worked on the new women’s title Aura leading up to its launch this month (see First Issue Review: Aura: Jaffa Cake Years), has announced that she is leaving the company. She has denied rumours of a difficult relationship with company founder, Eve… Continue reading Appointments Brief
