The rapid growth in online advertising is to set to start chipping away at the revenues of traditional marketing tactics, with direct mail first in line. These are the findings of Online Advertising Grows Up: Exploiting A New Marketing Medium, a new book-length report by Fletcher Research.Fletcher predicts that online advertising, which is set to… Continue reading Online Advertising Will Bite Into Traditional Media
National commercial radio station, Classic FM, has signed its largest sponsorship and promotional package to date with car manufacturer Saab. The deal, which is valued at more than £750,000, gives Saab a ten month sponsorship run on Classic’s Smooth Classics At 7 programme, which currently has a weekly reach of around two million listeners.The will… Continue reading Classic FM Signs Saab Sponsorship Package
The rapid growth in online advertising is to set to start chipping away at the revenues of traditional marketing tactics, with direct mail first in line. These are the findings of Online Advertising Grows Up: Exploiting A New Marketing Medium, a new book-length report by Fletcher Research. Fletcher predicts that online advertising, which is set… Continue reading Online Advertising Will Bite Into Traditional Media
Shares in Future Network climbed 64˝p to 927p as the publisher prepares to announced its year-end results today.Cable group Telewest was one of the best performers on the FTSE on Friday with prices climbing over 8% to 423źp.Magazine group EMAP bounced back after a series of falls last week. Several brokers were optimistic about the… Continue reading Sharewatch
Monday MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.Magazine and internet publishing group, Future Network, is due to release its year-end financial results today.Market research company, Taylor Nelson Sofres, also releases final financials today.Tuesday Gordon Brown, chancellor of the Exchequer, will unveil his Budget for 2000. Rolling coverage of the event… Continue reading The Week Ahead
Trinity Mirror has agreed to sell its Belfast Telegraph arm to Independent News & Media for £300 million and announced plans to invest up to £150 million in internet strategy. The news emerged as the group reported its first financial results since its merger last year.Disposal of Belfast Telegraph Newspapers, which includes the Belfast Telegraph… Continue reading Trinity Mirror Sells Belfast Telegraph To Independent
Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries.During 1999 total ad revenue grew by an estimated 7% to a… Continue reading Net Ad Revenue To Overtake Cinema In 2000
EMAP has announced a series of initiatives to expand its digital operations. It plans to spend up to £75 million on digital activity until March 2001 and EMAP Digital, which houses its online operations, will become a separate division .Headed by Paul Keenan, the division will be responsible for all online assets globally and will… Continue reading EMAP Announces Digital Plans
EMAP followed in the footsteps of BSkyB, Pearson and Reuters yesterday when it announced plans to further its internet business (see EMAP Announces Digital Plans). Media stock was still out of favour, however, and shares in the publishing group fell 183p to £13.16.Reuters was one of the worst performers on the FTSE with stock falling… Continue reading Sharewatch
Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries. During 1999 total ad revenue grew by an estimated 7% to… Continue reading Net Ad Revenue to Overtake Cinema In 2000
