British Transport Advertising has launched a new planning system for the bus advertising industry.The new system, called Busworks, covers all bus companies and depots in the country, including numbers of buses. Companies not represented by BTA will still appear on the system. Susan Adams of BTA told MediaTel that the main difference between Busworks and… Continue reading New Bus Planning System By Town
Readers Digest is expected to announce a Jan-Jun ABC of around 1.8m; this is an increase of around 10% on last year’s figure. What’s on TV is also expected to have done well, putting on an extra 8% to 1.7m. However, TV Times and Radio Times are expected to show decreases. Sales of the Radio… Continue reading First Jan Jun ABCs
The Sky multichannel package is losing out to fierce competition from other satellite channels and terrestrial channels, Marcus Plantin, director of the ITV Network Centre said yesterday. Dish sales were down and there had been a drop in viewing of Sky television. “Sky has been losing to minority satellite channels”, he said.David Elstein, director of… Continue reading Sky Losing To Other Channels And ITV
The Mirror Group has formed a special team to develop television sponsorship deals, specifically game shows in a bid to equal News International, who announced a package of sponsorship deals last week (Newsline 12-7). The group’s main objective is to develop new show formats. The Sun’s involvement with Go Bingo is the first time a… Continue reading MGN Links With TV Stations For Sponsorship
REVENUEThe combined TV revenue figure for June, based on agency estimates, came in at £155.57m, an increase of 8.8% year on year. The ITV share was £122.9m, up 7.3% on last year; Channel 4 had £32.67m, an increase of 14.6%. The better performance by Channel 4 is reflected in the split; 79:21.With regard to individual… Continue reading Television Round Up – June
Mercury Asset Management, the largest fund management company in the UK, has signed up West Indies batsman Brian Lara, in the largest ever individual cricket sponsorship deal, valued at £500,000. Lara will appear in MAM advertising, and appear at MAM-sponsored charity events, and his clothing will carry MAM advertising.
Michael Portillo has been made the new Employment Secretary, it has just been announced. Gillian Shepherd moves to become Education Secretary, replacing John Patten. The new Tory party chairman is Jeremy Hanley, a junior minister. Peter Brooke is replaced by Stephen Dorrell.FULL DETAILS OF CABINET CHANGES: POSITION OLD NEW Transport MacGregor Mawhinney Lords Leader Wakeham… Continue reading Cabinet Reshuffle Details
The Radio Authority is meeting with JFM (formerly Jazz FM) on Friday, to discuss their jazz output following complaints from listeners.The problem has arisen because the current licence runs out in December. Jazz have been reawarded their licence, but with different programming promises. Currently there is no strict quota of jazz in their promise of… Continue reading Jazz Output Under Scrutiny
Future Publishing has announced that the majority shareholder, Chris Anderson, has put Future up for sale, to allow him to concentrate on his publishing interests in the United States.Future, which was founded in 1985, is Britain’s largest independent consumer magazine publisher, with 30 specialist titles covering computing, video games, music and cycling. Titles include Amiga… Continue reading Future Publishing For Sale
A consortium of broadcasters and organisations working with visually impaired people have launched a trial of Audetel, a system which provides an aural commentary to selected television programmes.For the next four months, selected programmes on ITV and BBC will be broadcast with a data signal which carries an audio commentary describing what happens in the… Continue reading Test TV Transmissions For Visually Impaired
