The Eastern Daily Press, in a move reflecting the nationals, is to offer its Saturday edition free to readers this week, in exchange for daily tokens. Other similar promotions are planned for the Eastern Counties titles throughout the summer.Southern newspapers is to launch a series of supplements throughout the summer. The Southern Daily Echo is… Continue reading Regional Latest
Ivor Millman, currently research controller at Merlin, is leaving to join TSMS in August, in a similar role. Merlin, the TV Sales house, is shutting down at the end of July.
Haymarket Magazines has now confirmed details of its new football magazine, Four Four Two, which is launching in August. The glossy monthly will launch with an initial print run of 120,000, and a cover price of £2.10.The magazine will be a mix of profile and analysis of British football, aimed at ABC1 20-45 year old… Continue reading New Football Magazine – Details
The Daily Mail and General Trust has rejected a 242p a share offer for Chiltern Radio from CLT, the European media giant. DMGT, which owns 18.5% of Chiltern Radio, said CLT’s £16.9m bid undervalued the company, and so therefore has no intention of accepting the offer.DMGT is seeking to buy a further 9.99% of Chiltern… Continue reading Chiltern Radio Offer
News International own estimates have put the Times’ circulation up to 600,000 since the second price cut last week to 20 pence. The estimates for Saturday’s circulation figures are 620,000. On Saturday the difference in cover price between the Times and Telegraph is now 40 pence; the Times expects Saturday figures to rise further.The Times’… Continue reading Times Circulation At Around 600,000
The IPA and Financial Times have published results of their Marketing and Advertising Survey, which shows that senior executives believe that advertising remains a vital element to successful brand building and sales.The role of advertising within the company marketing strategy was examined for the survey, as were current budgetary pressures.Advertising was felt to be the… Continue reading IPA/FT Survey: Ad Industry Remains Crucial
The Ireland v Italy match shown on 18 June was number 7 in the Top 30 programmes for the week ending 19/06/94, achieving 11.23 million viewers. Key *SPORTS£ for news store on sports coverageCHANNEL 4 SALES – SCOTLAND OFFICEChannel 4 is to open an airtime sales office in Edinburgh, to be headed by Carol Donnelly.… Continue reading Ireland/Italy Match Viewing Figures
CIA Medianetwork, the European holding company of CIA Group, has bought the French media specialist, AB Media Group.
Arrid Extra Dry is to sponsor Body Heat, a new prime-time show on the ITV Network hosted by Sally Gunnell, Mike Smith and Jeremy Guscott. The show will attempt to find the fittest man and woman in Britain through a series of stamina, strength and endurance tests. The deal, worth £750,000 will, covers the nine… Continue reading Arrid And Nike In TV Sponsorship Deals
Kathryn Jacob, previously ad manager of IPC’s Weeklies will take on Rupert Miles’ responsibilities, under the new position of agency sales director. Sly Grice will become group ad sales director. Debbie Bowman, former deputy ad director of the Independent, becomes Southbank group ad director. Vincent Slevin has returned as managing director of More O’Ferrall Adshel,… Continue reading Appointments
