The ITC has announced its policy regarding television advertising sales arrangements. It has decided that sales houses will be allowed to sell airtime for TV companies up to a limit of 25 per cent of UK television advertising revenue, rather than 25% of ITV revenue. This follows the line set by the Office of Fair… Continue reading TV Advertising Limit Raised
Kellogg’s Frosties is to sponsor LWT’s Gladiators, in a deal worth over £1m. Frosties has already had a successful promotion with Gladiators, featured on-pack last year. Creative work for the sponsorship will feature Tony the Tiger.
David Gordon, ITN’s chief executive yesterday said that ITN is pressing for its early evening news bulletin to be moved to head-on competition with the BBC’s Six O’Clock News.Gordon, speaking to the Broadcasting Press Guild, said that ITN’s early bulletin suffered in the ratings because it was up against Neighbours. The Six O’Clock news attracts… Continue reading Early Evening News Shift For ITV?
The Association of Media Independents has called for there to be a fourth national radio station. In a submission to the Radio Authority regarding the consultation document issued on 9 February, the AMI believes the spare 105 to 108 FM frequency should be used for a national service as there are already enough local stations.The… Continue reading AMI Wants Fourth INR Station
The BBC has launched a £1m advertising campaign to launch Radio Five Live, the news and sports network replacing Radio 5 which launches next week. As well as trailers on BBC1 and BBC2, seven million leaflets will be sent to the prospective audience; people aged 25 and 45 in the C1 and C2 socio- economic… Continue reading £1m Ad Campaign For Radio Five Live
MTV Europe has announced that it is to sponsor a Formula One Grand Prix team. Throughout the 1994 season, the MTV logo will appear on the MTV Simtek Ford team. The cars will be driven by David Brabham and Roland Ratzenberger.The deal is the first time Formula One racing has taken an international TV channel… Continue reading MTV Sponsors Formula One Motor Racing
The ITV spring/summer schedule will only have 30 hours of repeats, claimed Marcus Plantin, ITV Network Director this morning. The new season introduces many new programmes, particularly in the entertainment area. 90% of all peak time viewing will be new, previously unseen programmes. This emphasis follows the heavy criticism which the BBC attracted last summer… Continue reading ITV Spring/Summer Programmes
The women’s market fared worse than the growing male market; of the women’s weeklies, only 4 showed any circulation increase year on year, with the majority falling. Chat fared best, up 6.7% to 480,398. Me suffered the most, down 16.8% to 358,949. The market leader, Take A Break, increased its market share slightly from 17.6%… Continue reading ABC Round-Up
According to Willott Kingston Smith’s Marketing Services Monitor for February 1994, operating profit per head in agencies has shown the first increase since Monitor started in January 1992. The index has risen 5% and, according to WKS represents the beginning of recovery.However this improvement in efficiency has been achieved despite a further decline in the… Continue reading Recession Over For Agencies?
