Advertising’s share of communications budgets has fallen 9% in real terms during the current recession, according to a new survey from Rhino Communications.Below-the-line specialists have not been hit so cruelly, with design, print and direct marketing in particular increasing their shares of the comms budget by 5% each.Of the disciplines perceived to be most critical… Continue reading UK Survey Of Communications Spend
Independent Television Publications has increased the cover price of What’s On TV to 25p. This will be the permanent cover price and coincides with TV Times returning to 50p.
This week the TV Times has reverted to its 50p cover price, following a three- week promotion at 25p.
Tv CostsRevenue for May came in 12.3% down on 1990 at £129,065,392, reflecting the current depression in the TV market and a lack of confidence in the economy. Year-on-year falls have been recorded for the last seven months.The fall in revenue was greater than anticipated, and the overall picture remains gloomy, with bigger drops expected… Continue reading Tv Round-Up – May
Quality Dailies and Sundays: The downward slide in circulation continues for the quality dailies, with the latest May ABC figures showing decreases against the previous month and against May 1990. Year on year the Guardian has lost 1.4%, the Times 7.9% and the Independent 8.1%. Figures for the FT and Daily Telegraph have been delayed… Continue reading National Press Round-Up For May
Display advertising in Western Europe has increased at a rate of 11.4% between 1980 and 1990, but Carat International forecasts that this rate of increase will decline to 7.5% this year and 9.5% next year (2.7% and 5.4% respectively in real terms).The predictions come in Carat’s new Media Forecast, covering Western Europe, which will be… Continue reading Carat’s Media Forecast
A White Paper setting out the requirements for “harmonisation of audience measurement in Europe” has been drawn up by the European Association of Advertising Agencies.The document – “One Europe – One Media Currency”, presents the conclusions of a television and press working party under the respective chairmanships of Grey’s Alexander Schmidt-Vogel and Leo Burnett’s Brian… Continue reading White Paper On Audience Measurement
A White Paper setting out the requirements for “harmonisation of audience measurement in Europe” has been drawn up by the European Association of Advertising Agencies.The document – “One Europe – One Media Currency”, presents the conclusions of a television and press working party under the respective chairmanships of Grey’s Alexander Schmidt-Vogel and Leo Burnett’s Brian… Continue reading White Paper On Audience Measurement
Yesterday’s Media Week conference was designed to thrash out the issues raised by the new BARB contract, which comes into effect from 5 August.The conference was chaired by AMV/ BBDO’s Tim Cox, who began the first session with a dampener for all those hopeful of getting the low down on the parallel run: all speakers… Continue reading BARB Development Conference
TV Times has reduced its cover price to 25 pence for “the forseeable future” in all areas. This follows the reduction last week in the Granada, Tyne Tees, Yorkshire and Border regions.
