More Laurence Green articles

Time to admit it: media shops are now the advertiser’s de facto lead agency

01 Mar 2022 | Laurence Green

The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally. 

Time for advertisers to ‘up periscope’ if we want better media

02 Feb 2022 | Laurence Green

In his new recurring column for Mediatel News, Laurence Green warns that the advertising community must make the case for a stronger media ecosystem.