Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
22 Jul 2024 | Ella Sagar
Laurence Green, the IPA’s effectiveness director, speaks to Omar Oakes about the rise of media agencies submitting entries for the IPA Effectiveness Awards, whose shortlist will be published this week.
The tension between policy and personality seemed to most interest this year’s LEAD audience in politics and in advertising alike.
Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.
The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.
Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
We are spending too little time and resource preventing message fragmentation across the long run.
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?