The media owner has appointed Christopher Samsinger as Germany CEO.
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Samsung Gaming Hub has taken over the Piccadilly Lights with an interactive 3D gaming livestream.
What were the top innovations and debates in out-of-home this year?
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned.
Ocean Outdoor has become the exclusive media partner for Allied London’s Spinningfield business and residential quarter and St John’s city centre neighbourhood in Manchester.
Interview: As Ocean Outdoor UK marks 15 years since its first full motion large format digital screen, its UK CEO Phil Hall discusses what’s in store for the next 15 years.
Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.