OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.
18 Nov 2024 | Jack Benjamin
UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.
Spend from luxury brands has increased across outdoor media owners in 2023.
The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.
The media owner has appointed Christopher Samsinger as Germany CEO.
Samsung Gaming Hub has taken over the Piccadilly Lights with an interactive 3D gaming livestream.
What were the top innovations and debates in out-of-home this year?
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned.
Ocean Outdoor has become the exclusive media partner for Allied London’s Spinningfield business and residential quarter and St John’s city centre neighbourhood in Manchester.