The campaign comes as the hype around women’s sport continues to grow among brands and their agencies.

Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.

The media owner has invested in four projects using a proportion of its 2024 revenue increase.

Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.

A deal was signed in 2016, with the companies relaunching the site the following year.

UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.

A total of eight media owners presented their ideas to advertisers and agencies.

UK revenue was up 17% as digital continued strong growth.

It has been 25 years since the BFI Imax was constructed and 18 years since Ocean started handling its sales contract. The Media Leader examines some key milestones.

COO and CFO Stephen Joseph will take group CEO role from 1 January 2025 as Bleakley becomes chairman.