IPC Southbank’s Marie Claire, Essentials, woman&home and Ideal Home magazines are featuring a summer creative campaign promoting Kenco coffee.The three-month campaign focuses on women’s coffee rituals and a special paper mechanic bookmarks the bespoke advertising once the reader opens it out.Carla Faria, IPC Southbank’s head of creative solutions, said: “The Kenco campaign is based on… Continue reading IPC Southbank titles in Kenco ad campaign
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The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch
The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch
Trinity Mirror has cancelled its £65 million-a-year newspaper distribution contract with Dawson Holdings, following an announcement yesterday that the company plans to cease operating.Dawson Holdings has been forced to close its entire magazine and distribution arm after losing several high-profile contracts, including a £81 million-a-year deal with News International.Trinity Mirror pulled out after the company… Continue reading Trinity Mirror cancels £65m distribution contract
Daily Newspaper MarketThe latest NRS figures, for April 2008 To March 2009, show impressive readership increases for three of the Quality daily titles.The Financial Times, Guardian and Times all increased their readership totals year on year.Quality Daily TitlesThe Financial Times enjoyed a very healthy rise of around 15% year on year, taking its total to… Continue reading NRS National Newspaper Round-Up: Apr 2008 – Mar 2009
Instyle.co.uk has unveiled a new look, featuring new channels and expanded sections, as well as more advertising opportunities including a larger MPU.The site now offers a greater choice of advertising formats, including leaderboards, skys and MPUs. In addition, IPC said that instyle.co.uk is the first website to offer a larger-size MPU, measuring 336 x 600.The… Continue reading Instyle.co.uk gets new look and larger MPU
Dennis Publishing has signed a deal with NetPublications International to launch digital-only magazine Monkey in Sweden, Denmark and Norway by the end of the year.Denmark-based digital magazines specialist NetPublications has also agreed to publish iGizmo and iMotor in these countries, with both launches planned for this year.Monkey, which is emailed direct to its readers’ inboxes,… Continue reading Monkey magazine to launch in Scandinavian countries
Men’s monthly magazine Esquire, published by NatMags, has launched its first website.The blog-style site features sections on style & grooming, entertainment, food & drink, design & technology, and a top five category.The print edition of Esquire has a circulation of around 60,000 copies, according to the latest ABC figures for July to December 2008, following… Continue reading Esquire launches website
London Underground is set to cut the length of its freesheet newspaper contract from 11 years to seven-and-a-half years when it expires in March 2010.Newspaper groups are expected to start bidding for the contract to distribute free newspapers on the underground, which is currently held by Associated for its morning title Metro, this week.Transport for… Continue reading London Underground cuts freesheet contract
Daily Mail & General Trust, owner of the Daily Mail, has reported a 47% fall in adjusted pre-tax profits to £77 million for the six months to 29 March.The publisher also suffered an 85% drop in operating profit at its regional division and a 59% fall across its national newspaper business.It said that the results… Continue reading DMGT pre-tax profits fall 47%