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Microsoft and Yahoo!’s new 10 year partnership could put an end to high online ad costs and spur trouble for rival company Google, according to WPP’s head Sir Martin Sorrell.Speaking to the Daily Telegraph, the WPP chief executive said the merger between the two internet companies was likely to make search advertising cheaper as advertisers… Continue reading Sorrell: Microsoft/Yahoo! deal will cut online ad costs

The National Readership Survey has unveiled new-look branding today – the culmination of a six-month review.The review was carried out by CEO Mike Ironside in association with partners including Yarrington and Ignition.“The logo is designed to reflect the importance of NRS survey data and its place in the media measurement space, while the blue and… Continue reading NRS unveils rebrand

Alexander Lebedev is not close to buying the The Independent and Independent on Sunday because the titles are not on the market, according to managing director Simon Kelner.In contrast to Lebedev’s claims that he discussed a possible deal with INM’s chief executive Gavin O’Reilly last week (see Lebedev hints at Indy purchaseLebedev hints at Indy… Continue reading Independent MD says title is not up for sale

IPC Southbank is set to redesign its fashion monthly Marie Claire to be “a glossier, smarter and sexier magazine”.Marie Claire‘s September issue will unveil the title’s new-look and new content, which includes a fresh shopping section ‘Straight into Style’, a new section on sex and relationships, more in-depth features such as ‘How to Look Expensive’… Continue reading Marie Claire set for revamp

Telegraph Media Group is set to launch a new glossy style children’s magazine with The Sunday Telegraph.ST Children’s Style, a perfect bound 52-page supplement, will launch on October 11 with an initial circulation of 300,000, according to reports.The new bi-annual title, which will be distributed across London and the South East, will feature clothing trends… Continue reading Telegraph to launch kids mag

London Evening Standard owner Alexander Lebedev has hinted that he is “in the picture” to buy the Independent and Independent on Sunday.Lebedev, who acquired a 74.9% share in the London Evening Standard earlier this year, openly expressed an interest in the loss-making titles but said “I don’t want to multiply my problems”.“It would be interesting… Continue reading Lebedev hints at Indy purchase

Independent News & Media has sold its 18% stake in Cashcade for £13.2 million to digital group PartyGaming.The struggling newspaper group will receive €15.3 million for the gambling group, which owns gaming brands such as Foxy Bingo, as well as “incremental proceeds” over the next two years as long as earnings targets are met.PartyGaming’s deal… Continue reading INM offloads Cashcade asset

Simon Mukerjee, managing director at DWA Business, comments on Ray Snoddy’s Will the pay model really work for newspapers online…? article, which was published on Tuesday… “I think it is even more stark than suggested. I simply cannot see anyone paying for anything other than very specialised content. And even then, how much they are prepared… Continue reading Point of View – ‘Will the pay model really work for newspapers online…?’

Future publishing’s Classic Rock magazine is launching a new subscription service letting readers download new albums before they are released in shops.The Classic Rock Club service – Future’s first premium content offering – costs £3 a month and is being launched with online content specialist Jack Brand, according to a report on MediaGuardian.The editorial team… Continue reading Classic Rock magazine launches new subscription service

Comment and analysis from MediaTel Group’s ‘Future of National Newspapers’ seminar re-enforces the scale of the task ahead for the newspaper business model, says our weekly columnist Raymond Snoddy… Careless users of PowerPoint presentations are far more effective in curing insomnia than endless numbers of sheep. But just occasionally a well targeted chart or table can… Continue reading Will the pay model really work for newspapers online…?