Things were getting a little more drastic over on Channel 4 as the second episode of expensive historical epic, New Worlds (9pm) slipped even further than last week’s fairly deflated debut.
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
In an increasingly digitised world, TGI Net Europa reveals differences in internet use and online purchasing across four major European markets – Britain, France, Germany and Spain.
Latest data from TGI show that cinema continues to perform well despite the economic slump, with the number of cinema-goers climbing to a new high of 66% of the adult population.
As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI…
Social networkers represent a valuable target for advertisers, according to latest data from TGI.
Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that… Continue reading TGI: Online activities (downloading content)
In his latest report for MediaTel NewsLine, TGI media analyst James McCombe reveals that digital radio continues to grow and deliver an attractive audience…The proportion of British adults who listen to digital radio has reached 19.4 million – equivalent to 39% of the population – according to the latest data from TGI. This represents an… Continue reading TGI: Digital radio listeners
In his latest report for MediaTel NewsLine, TGI media analyst James McCombe looks at usage of mobile phone applications, revealing that 42% of mobile phone owners receive adverts on their mobiles…Forty percent of adult mobile phone owners (8.9m) receive adverts from their mobile provider and 7% (1.6m) receive adverts from other companies. Approaching 20% (1.8m)… Continue reading TGI: Usage of mobile phone applications
In the first of a new series of TGI reports for Newsline, media analyst James McCombe looks at TV viewing via different platforms…Following the BBC iPlayer’s strong performance in 2008, TGI reveals that one-third of British adults now use TV On Demand services.Two-thirds of TVOD users access it through a PC, 62% through a TV,… Continue reading TGI: Multi-platform TV viewing
