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Simon Cox, vice-president and head, Turner Media Innovations, EMEA has said that TV advertising will increasingly be based around content in its own right rather than take the form of the traditional 30-second spot.Speaking at last week’s Future TV Advertising conference in London, Cox said that advertising in the future could increasingly take the form… Continue reading The future of advertising will be content-based

Consumers in the UK are changing the way they view TV and video content by increasingly taking control of how, when, and where they view it, according to a new survey released by Accenture.About half (48%) of consumers surveyed in Accenture’s Pulse of Media Consumer Survey are viewing over-the-top (OTT) video through a broadband connection… Continue reading Nearly half of UK consumers view OTT content

Mark Brandon, Virgin Media’s commercial director, said last week that the company’s targeted advertising trial rollout was imminent. Speaking at last Wednesday’s Future TV Advertising conference in London, Brandon said that Virgin’s video on demand advertising had already been an unqualified success.Speaking to Digital TV Europe Brandon said that Virgin Media was taking its move… Continue reading Virgin Media plans launch of targeted advertising

AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.

Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.

Shazam is securing more than two million new fans per week and ten million tags per days, according to Sam Woods, account director at Shazam, speaking at today’s Future of TV Advertising conference in London.

Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.

Netflix Inc. and Warner Bros. International Television Distribution has announced a multi-year licensing agreement allowing Netflix members in the UK and Ireland to exclusively enjoy complete previous seasons of key American television series.

The onset of winter saw the UK’s online population jump up to its highest level since UKOM began reporting in January 2010.

Sky has added its Now TV internet TV service to Roku streaming players.Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. Sky plans to add further content to NOW TV in the coming months, with Sky Sports set to… Continue reading NOW TV launches on Roku