Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
GroupM had forecast the $1tn mark to be reached in 2025.
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
Media mogul Edgar Bronfman Jr. is preparing a bid for National Amusements, the controlling shareholder of Paramount Global
More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
WBD reported a $9.1bn impairment charge on its TV networks division. Here’s what you need to know about the state of the company.
US audiences crave TV from across the pond (and beyond), creating a golden opportunity for brands to reach new audiences in fresh ways.
Streaming profitability was attributed to price increases and improved ad revenue. But are price hikes sustainable?