The streaming service believes a programme guide and linear schedule will help surface some of the best content from across its VOD catalogue along with live sport for consumers who appreciate a lean-back viewing experience.
20 Mar 2025 | John Moulding
Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.
20 Mar 2025 | John Moulding
19 Mar 2025 | John Moulding
The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.
| Maria Iu
Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.
Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.
| Maria Iu
NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.
At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.
| Maria Iu
RSMB will build and maintain the system.
Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.